5 Reasons Why You Should Buy...: "The Hip-Hop Affect": "It's Gonna Be Like You're Turning The Radio Back [To] 1995"

Tuesday, May 17, 2011 2:35PM

Written by SOHH for J. Rawls

[With today's release of The Hip-Hop Affect, producer J. Rawls serves up his Top 5 reasons why you should cop his new LP.]

1. From The Roota To The Toota

If you like good music, you're gonna love this. It's hard to find that old-fashioned, feel good stuff these days. Good music is boom bap. It's about the way the music used to be. There is some new stuff out [and] I'm definitely not knocking it. The new stuff is great, but every once and a while, you need to go back and get the roots. That's what this is about. This is about going back to the roots. It's gonna be like you're turning on the radio back in 1995. That's what it feels like.

2. King of Heart

The second reason is because I put my heart and soul into it. I do this for the love of music. I'm definitely not getting rich or anything from this but everything that I do evokes emotion. The beat can speak for itself. That's why I like to put out instrumental records. It will all speak for itself.

3. Do You Remember The Time

My track and catalogue speaks for itself. I'm not the most well-known but people that know me know what they're gonna get. My past work is where everything came from. My album is about the way hip-hop affected my life. This is before I got into the industry.

4. All-Star Game

My fourth reason is because I got some of the tightest guests that you can think of. The features really came about from having a lot of heart and soul. I had to go through a lot of my connections and favors. The budget always goes out the window nowadays and so the things that you do is basically based on your reputation. A lot of the features I got are for the love and showed me love. They showed a mutual respect and made me feel very blessed. That's how these features came about. It was a challenge, but it was a part of the fun.

5. You Must Learn

The last reason is because this is a concept album. I'm a student of hip-hop. I'm an educator. I'm actually working on my Ph.D right now. I love education and I love thinking about hip-hop's history and where it came from. It's so important to me and to my kids. I was having a conversation with my son not too long ago and he likes rap but he doesn't know what hip-hop is. A lot of these young kids don't know. They don't know about Rakim. If you're 10, 11, 12, 13 years old, that's ancient history. That's my whole issue behind it. I want to get parents 30 year's old to teach their kids about hip-hop.

You Decide. Will you purchase The Hip-Hop Affect.

To buy the new album, just click here.

Check out the LP below:

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