Underrated: "He's One Of The Top 3 Greatest Rappers Of All Time"
Tuesday, May 17, 2011 12:15AM
[SOHH features a new entertainment personality each week to speak on who they feel is the most underrated artist. After Jay-Z's drummer Tony Royster Jr. gave Black Thought the title last week, Detroit's Apollo Brown crowns eLZhi SOHH Underrated.]
My pick for SOHH Underrated is eLZhi. eLZhi [formerly of] Slum Village is who I'm going to go with. He should be a millionaire by now.
eLZhi is one of the top three greatest rappers of all time to me. That dude can put together words and wordplay that no other can do. His lyrics and what he's saying on tracks is so ridiculous. I just don't think people are recognizing.
I don't think people are recognizing him the way he really should. He's on another planet with his lyrics. He's on another planet when you listen to his wordplay, his lyrics, just everything about the way he spits.
eLZhi is actually the most underrated rapper that's out. It's not even just his freestyles, it's his abilities, period.
Apollo began making his own music in 1996 using Voyetra audio software, then upgraded to Cool Edit 2000 in becoming a self-described bedroom beat-maker for roughly the next eight years. It was the mid-2000s, and the upstart producer saw no future for his work - work he had dedicated his life to - in an industry where radio was setting a formulaic pattern for mainstream music. But he eventually began to miss the creativity in his craft and began producing once again, releasing the instrumental albums Skilled Trade (2007) and Make Do (2009). He went on in 2009 to win the Detroit Red Bull Big Tune Championships and competed in the national finals. Apollo then signed as a producer with the Mello Music Group in December of 2009. His debut album, The Reset, is available now via Mello Music Group.
Check out some of eLZhi's music below: