Guest Star: "A Lot Of People Don't Know I Used To Be An Underground Battle Rapper"
Tuesday, May 17, 2011 4:00PM
[As he continues to work on his upcoming No Risk, No Reward 13 album, St. Louis' Chingy speaks on making universal music and re-introducing himself to hip-hop fans.]
One thing people got to understand is my music crossed over and went pop. It crossed over to urban and my music was kind of universal from the beginning. At that point, when I noticed that it wasn't just one crowd that was listening to me, it was all types of crowds, I took it upon myself to make universal music. I can make the street urban music because I came from that.
What a lot of people don't know is I used to be an underground battle rapper. That was all in my younger days. As I prospered and grew up, I started to recognize and say, "How do these people get their music played on the radio?" That was back when I was 15 and 16. And then I learned you had to have a certain type of style of songs in order to get your music played on the radio. Whether it be commercial or catering to certain different types of things.
So when I learned that, I started making certain kinds of music geared towards that because I wanted my music played on the radio versus "just" having a street sound which is fine with me but I wanted my music played on the radio. So I started to come up with catchy hooks and focused on making catchy records. That's where "Right Thurr" came from. What a lot of people don't know is I wrote that song when I was sixteen years old and it came out when I was 23.
And after my album came out and I [achieved] success, I always felt like I wanted to just be universal and make music for each crowd. That's why my new song "Super Hero" is more of a pop record, as far as the kick, beat and hook. I have the record "Paper Man" which is more street and urban. It's about making money and "Chingy" means money. So the record is more of an urban record that street people are going to feel.
Coming back around this time, I need to [reach] those crowds [again]. So that's what I'm going to continue to do and that's why I don't want to drop an album yet. Coming from not having dropped an album in about three and a half years, I'm just trying to reel everybody back in right now and get them on to what I'm doing in a massive way before I even think about dropping an album. I want to build up momentum before putting something out. That's why I'm just doing single for single. If I have a pop single, I'm going to have an urban single as well.
If a major label comes along and wants to help out with distribution, we're not mad at that. But right now we're just pushing it on our own, doing the independent thing. We wouldn't be mad if a label wanted us to be a part of something.
Chingy got his start in the music industry spotlight around 2002 while working as an opening act for Nelly. He later befriended Ludacris and put out his first album through Disturbin' Tha Peace. After his multi-platinum success, Chingy went on to put out additional albums eventually spending time at Capitol Records and Def Jam. Currently working on his No Risk, No Reward 13 album, Chingy is trying his hand at the indie market.
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