Guest Star: "Everything I've Done W/ Making Money, He Showed Me How To Work It"
Friday, Jan 21, 2011 1:30PM
[In commemoration of late Run-DMC member Jam Master Jay's 46th birthday, DJ Whoo Kid reflects on what he learned from the hip-hop pioneer.]
Jam Master Jay "is" Queens. He's one of the reasons why I am who I am today. I learned, especially from touring with 50 Cent, the art of the deejay being the artist. Like in my own way, people know who I am, separate from 50 Cent. I'm not the deejay that's in the back that nobody don't give a f*ck about. Jam Master Jay taught me ways to promote myself and I was never into scratching and deejay skills so I creatively promoted myself in a different way.
Jay used to have other business ventures we used to talk about like marketing, artists and jewelry. He was really into everything. He was someone I would always call if I had any issues. Plus we're all from the same neighborhood. He lived three blocks away from me. I was on Springfield and he was on Hollis and Francis Lewis. Growing up with him for the last 20 years, we knew d*mn near everything about each other.
My business standpoint, like what I go by and how I promote myself, is really derived from him. He "was" Run-DMC. He was the artist. Without him, they couldn't perform. They couldn't even do their records. There would be points where it would be just him rocking out and Run-DMC would just be on the sides chilling and he's the f*cking artist.
The last time I saw him, we did a raise in Ohio. And then I think he got murdered a month after. But that was the last time I saw him. It was him and Run-DMC. They performed together at a raise. That was the the last time I saw him.
He understood the era he reigned and what he did to hip-hop. But he was always Mr. Plan B, C, D and E and that's how I live my life. He always told me, "You can't always concentrate on 'just' being a deejay. Always do like five or six other things. Either one of them will pop off or all of them will pop off." He was a Plan B, C, D, E guy. He was a hustler. And that's why 50 Cent always respected him because he had the ear to who would be hot or who is hot. He was doing this for countless years, working for Def Jam with Russell Simmons.
Me and Russell Simmons talk about him all the time. Sometimes we still can't believe that he's not here. It's crazy. But I look at [from] a business standpoint. Everything that I've done with making money, he kind of showed me how to work it. Because I was like, "Yo, I can't cut, I can't scratch." And he would say, "You don't need that sh*t Whoo Kid. [It's about] your name and your personality. People love you. And people just think you're easy to work with."
Especially overseas. If you're a d*ckhead deejay, he taught me, "If you go overseas, don't act like you're all that because you're 50's deejay. People won't really want to work with you. But if you go there and you're humble, and you do a little extra, the relationship alone will keep you touring." I've been touring for six, seven years straight. And it's all from relationships. You have to be a good deejay also, but it's all about relationships. That's another trick he had.
If you're not cool with certain individuals you do sh*t with, then you're not even gonna go that far. Jam Master Jay. I still can't f*cking believe that sh*t.
Whoo Kid is a famed hip hop DJ raised in Queens Village, NY, but has roots in Cap-Haitien, Haiti. He is currently signed to G-Unit Records and its subsidiary label, Shadyville Entertainment. He is the host of Hollywood Saturdays on Sirius/XM Radio, and in March 2009 he launched the video website RadioPlanet.tv (Where Hip Hop Meets Hollywood).