Exclusive: Killer Mike On Soulja Boy's 13K Sales, "Sh*t Happens"
Thursday, Jan 13, 2011 4:30PM
With Soulja Boy's new DeAndre Way album pushing 13,400 units during its debut week last month, SOHH talked to fellow Atlanta rapper Killer Mike to get his take on his hometown artist's sales.
In Mike's eyes, Soulja Boy's career will continue to flourish off of his other endeavors.
"I like Soulja Boy, I always have," Mike told SOHH. "I don't really have no opinion on record sales because I don't understand [them]. I can't lie to you and tell you I can't believe that some of this isn't designed. The same time Soulja Boy sells 13,000 physical copies, he probably sells a quarter million, half million if not more ring tones. So I think record companies are still making a gang of money off Soulja Boy. I don't think anybody's sad over there. I mean the record company or anyone around his team. So I mean, sh*t happens. Soulja Boy's gonna keep dominating." (SOHH)
Last week, Slaughterhouse's Joe Budden also defended Soulja Boy's sales.
"When he has done so much more than that," Budden asked in an open debate regarding Soulja Boy's 13,400 first-week sales. "Soulja Boy is getting his money from other areas -- A recession has something to do with it because every one of these n*ggas drop 70 percent the very next week. I don't think [sales] are any reflection of the music at all. Sales have absolutely nothing to do with music. He's 20-years-old on the Forbes list. What are you talking about right now? Clearly he's not making his money [from album sales]. He's getting his money from elsewhere. But it all starts from the music. I'm lost as to why we're standing around saying, 'D*mn, Soulja Boy sold 13,000 copies.' Soulja Boy is standing somewhere saying, 'Word.' There's nothing to say when you're counting money. Soulja Boy's not mad. His label's not mad. Nobody that has anything to do with Soulja Boy is mad. Trust me. Trust me, nobody involved with Soulja Boy, in his camp, is mad. Nobody. Soulja Boy is a 20-year-old millionaire. Let's really start putting things into perspective here. I can't imagine what that's like." (JumpOff TV)
The album's "Speakers Going Hammer" producer Boi-1da recently analyzed the rapper's opening week.
"I don't think they pushed that project out properly," Boi said about the album's 13,000 first-week sales. "Personally, I couldn't even find the album in stores. [Albums released by] Rihanna and Justin Bieber was all in front of the store, and they had Soulja's all the way in the back somewhere. The average fan is not going to go dig in the back of the store for it. It should have been in the front with the rest of the new releases. I don't think his numbers have anything to do with him falling off or anything like that, but it just wasn't placed properly. All the people that I know that were on the album too, said the same thing." (VIBE)
Following Soulja Boy's album release, Game hit up Twitter to share his shocked reaction to the album's sales.
"I f#cks wit my fans & they f#cks wit ME. it's funny how n!ggaz be havin like 8,342,017 followers but can't sell 15,000 albums.,"Game tweeted Thursday (December 16) night.
"That's like a n!gga they can't bench press his own weight. I guarantee I will match my followers in UNITS sold when RED drop. #thinkRED"
"Can somebody tell me if it's a FACT that my n!gga @souljaboy only did 13,000 units ??? I don't believe that for one second LIARS"
"she betta #thinkRED ! RED album gone be #1 on soundscan 1st week just like da last 3 albums. I aint put out a album that wasn't #1 1st week" (Game's Twitter)
Check out Joe Budden speaking on Soulja Boy's sales below: