Guest Star: "Producers Are Being Looked At Just As Much As Artists"

Wednesday, Dec 22, 2010 5:45PM

Written by SOHH for Just Blaze

[With today marking the season finale of deejay competition series "Master of the Mix," host Just Blaze reflects on his experience in front of the camera.]

Being in the spotlight has been cool and even today, producers are being looked at just as much as artists and in some cases, even more so. And I deejay as well, so having this spotlight isn't necessarily a new thing for me. Obviously this is a different type of spotlight because now I'm in millions of different households.

Comparing what I'm doing with television to [what I'm doing] in the music industry, I feel you have a lot more control of what you're doing. In terms of creating the product, most times it's just the producer and the artist when we're in the studio. You may have an A&R person [present], but that's rare. So you'll really see differences when you're looking at both forms of entertainment.

When it's the music, I'm used to it just being me and the artist but when you're dealing with TV, you have the talent, the director, the producer [and other factors.] You might have an executive producer and in this case, being that [alcohol brand] Smirnoff was involved, you have the Smirnoff brand directors giving their input also. The BET network wasn't so much of a factor because they weren't handling the production of the show, so there's a lot more [different] people involved which could make things a little more [difficult] when you have that many more people involved in the decision-making process.

Then again, you have to remember it's all a part of the cycle. You gotta take it all in stride and I think what made this show relatively easy was the fact that we had a lot of people working toward the common goals without having any ulterior motives or without having selfish plans for advancement. Everybody was really working toward a common goal of trying to expose, with the little bit of time we had, their deejay culture intellect. So it worked out great.

Just Blaze is a world-renowned producer and CEO of Fort Knocks Entertainment, producing records for a variety of artists including Jay-Z, Memphis Bleek, and Freeway. He has produced chart-topping singles including "Show Me What You Got" by Jay-Z and "Touch the Sky" by Kanye West. "Master of the Mix" is created by Smirnoff and produced by GTM. BET/Centric also act as Executive Producers.

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