News: Pharrell Tunes Out The Norm, "You Just Have To Make Sure That Sh*t Is Tasteful"

Tuesday, Nov 9, 2010 11:30AM

Written by Biz Jones

The Neptunes' Pharrell shares his insight about going against the grain and challenging himself in music and other projects in the new issue of Paper Magazine.

Within the feature, Pharrell says people should not be afraid to test out unmarked creative territory.

"I just like when people are unafraid to just go and take music into different directions. The one thing I don't like is when you turn on the radio and it sounds like one three-hour-long song...You just have to do what you really feel, whether it's some really obscure or super-pop thing, you just have to make sure in the end that sh*t is tasteful. Nike is as pop as can be, but they do it tastefully. Apple is as pop as can be, but they do it tastefully." (Just Jared)

Earlier this year, Pharrell discussed launching a secret business venture.

"Basically [I have] no social life," Pharrel said in an interview. "I feel like if you spend most of your time doing what you really love then maybe you can get something good done. And sometimes it's a struggle because I get so excited about things and I always have my team to remind me, 'Look, you don't really have any more room on your back for yet another venture...It's hard to describe [the project] and describe the challenges without saying what it is. It's just early but I can't wait for you guys to see it. It's something that we've been like sorta chiseling away at for like a couple of years now." (Vimeo)

Last January, Pharrell said his fans could witness his new, creative direction in 2010.

"Yo, Happy New Year's to everybody," he says, "it's 2010. Everything's about to change. So it's all about this year. So I just wanna thank you guys for supporting us for all these years. Here's looking at you guys. Yesssir." (YouTube)

He was also involved with the summer 3-D movie cartoon, Despicable Me.

Singer, songwriter, producer Pharrell Williams will write original music for Universal Pictures and Illumination Entertainment's upcoming 3D CGI feature "Despicable Me" starring Steve Carrell, Jason Segel, Russell Brand, Danny McBride, Julie Andrews and more. In addition to the film's title track, which debuted with the feature's teaser trailer, Williams has already begun to write the film's orchestral score as well. It marks the first time the artist will compose music for a film. (Eur Web News)

Check out a recent Pharrell interview down below:

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