Guest Star: "This 'Common Knowledgy' Is Going To Be [What] Brings The Industry To A Whole"
Friday, Sep 17, 2010 5:00PM
[Duck Down Music co-founder Buckshot Shorty breaks down the business in his soon-to-be released book, Common Knowledgy of the Entertainment Industry.]
With this book, everything happened as an inspiration. I would get questions from everybody and everywhere we go and I hear people ask these questions, kids all over. People inquiring about how do you [survive in the music industry]. They have their foot in the industry but they're really not capitalizing. I got inspired to do the book from a lot of different angles but for the most part, I'm over excited because when I grew up, I learned a lot about the business from reading books like this. And [now I can communicate] what I do know about this game.
I realized there weren't many books out there that could connect with people on this level and so I decided to create that lane. This is something that you could give to family members that aren't emcees, that aren't producers or don't necessarily want to have a career in the industry.
It's like an example from basketball. Now you may naturally know how to dribble and you might be good at throwing the ball in the little white thing they call the net, but what you have to be skilled on are [the rules]. The rules are going to show you when and when not to do something and that's what separates you from the next person. So let's learn how to crawl before we walk. Let's learn how to walk before we run. That's what I'm teaching in the beginning with The Basics.
In the book, I show the steps that led up to what made Buckshot and I think very few people actually knew, so I got to put it out on a map. I started out as an intern for S.O.U.L./MCA Records. It's very important to put both of them into play. S.O.U.L. was an independently distributed label by [The Bomb Squad producer] Hank Shocklee and MCA Records, which was a major record label. So you can't move one without the other because this is how I was put on to independent and major. I went from being an intern at S.O.U.L. to being an artist with [acquired] knowledge and I took my information and understanding and I created more of a source for Black Moon, which became part of hip-hop history by getting signed to an independent label.
And then from there, I started to put together my own independent label. It's very important that I take people through those steps because far too often people have this negative image of independent and a negative image of what independent is. Being independent nowadays is not so bad because most major labels are not around. You have to know how to survive in this game today.
This book is going to be the one that brings the industry to a whole. The reason I say that is because things change everyday, just like a blog, in the industry and you get a chance to see who's on top and who's doing what from another level. I do a lot of consulting and what I show is having knowledge is very important. When you start collaborating with companies, it turns into respect and credibility.
What I'm trying to show is that I'm not afraid to give out this information. But it's up to you to use it because I could give you this information all day. The problem is, you might not be using it because you don't have the information. That's my purpose of putting this book out and to show these major labels that the only reason I didn't sign to them is because I did not prefer to.
Buckshot, along with Duck Down Music co-owner Dru Ha, has been the Executive-Producer of each title released by the long-standing and resilient independent label. He's been part of over 3 million records sold, toured the globe performing his hits & worked with greats such as: Mary J Blige, Aaliyah, Tupac Shakur, Q-Tip, Bustah Rhymes, Talib Kweli, Funk Master Flex & more. Buckshot has created original music for ESPN, The History Channel, Pizza Hut, Belvedere, HBO, Smirnoff, 2K Sports & others.Common Knowledgy of the Entertainment Industry hits bookshelves November 23rd.