News: The LOX's Sheek Louch Becomes "Donnie G" For Def Jam Debut
Saturday, Sep 18, 2010 9:47AM
The LOX's Sheek Louch will make his first official Def Jam debut with the release of his upcoming Donnie G album set to drop this winter.
According to reports, the LP will hit retail stores at the beginning of December.
The Yonkers rapper is set to drop his first Def Jam album Donnie G on Dec. 7--his first major label project since his solo debut on Universal, Walk Witt Me. One-third of gutter rap group The Lox, Sheek has recently been lighting up the Internet with leaks from his upcoming fifth solo album (see street heater "Cocaine Trafficing" with Jadakiss) and upcoming mixtape with DJ Green Lantern, Donnie Def Jam: Guerrilla Warfare Vol. 1 (peep the Styles P-featured "My Pain"). While he's recently blessed features for Beanie Sigel and Joell Ortiz, he's following through with his next single "Quarter After 2." (VIBE)
Last May, Sheek credited Island Def Jam music executive L.A. Reid for bringing his talent to the label.
"I got some real good music coming out," he revealed. "I needed that right machine behind it to get that record past the level that it stops, to push it further. And I was shopping it to a lot of the majors...but my man L and Butch, Czar, Mike Caruso and Lenny S...they brought me up in there to Def Jam. And Chris Hicks and L.A. [Reid] they seen the vision. And it's on...It's between a couple spots that's actually throwing real nice numbers and ideas at [The LOX]. I know everybody's been hearing about that project but it's for real, for real...we're meeting with [Diddy] on Wednesday." (XXL Mag)
Sheek initially announced his signing to Def Jam in early May via his Twitter page.
"D-block!! Twitter what's poppin? I got a major announcement ... Gonna tell yall in a few....," he wrote Monday (May 10) afternoon. " Ya boy just signed a new deal...y'all can call me Donnie Def Jam now!!" (Sheek Louch's Twitter)
Donnie G represents Sheek's first major release since 2003's Walk Witt Me and latest project since his Life on D-Block independent release in 2009.
Walk witt Me is the debut album by rapper Sheek Louch of the hip hop group The LOX. The album gained little mainstream recognition despite being on a major label, Universal. However, the album did manage to generate a buzz for the single produced by DJ Green Lantern titled "Mighty D-Block (2 Guns Up)", which samples some lyrics of the song "Back Down" by 50 Cent. The song features fellow members Styles P and Jadakiss of D-Block, as well as ex-member J-Hood. (Wikipedia)
Check out a recent Sheek Louch interview below:
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