News: Jay-Z's "So Appalled" Verse Sparks MC Hammer Feud [Audio]
Saturday, Sep 25, 2010 10:46AM
After yesterday's release of Kanye West and Jay-Z's "So Appalled" collaboration, rap veteran MC Hammer has responded to Hov's verse which taunts him.
Writing via Twitter, Hammer warned Jay about the consequence of calling him out.
"@kanyewest jay-hoe aka #HellBoy Tell Jay Oct 31 (Devils Nite) We'll see if this record and video"Hurt's Him" .. #IamHammer," Hammer tweeted on Saturday (September 25).
"KING HAMMER:You wanted my attention #HellBoy (Jigga) ..you got it .. http://bit.ly/9BIhWj #IamHammer."
"These lil demons and Imps stopping by timeline today.. Yes,I dissesd yo #Daddy .. The dude who made the #Lucifersong....smh"
"Stop talking about money when you know you can't put 50 thousand dollars together at a Family Reunion.. #Demons"
"Laughing at these grown men coming on my timeline with they #pompoms waving for #HellBoy (Jigga) .."
"Let me mess you #HellBoy (Jigga) Stans high up... What verse you gone put in front of me ? #Demons" (MC Hammer's Twitter)
On the record, Jay references Hammer's fall from fame and publicized bankruptcy woes despite being a platinum-selling artist in the early 1990's.
"And Hammer went broke so you know I'm more focused/ I lost 30 mil so I spent another 30/Cause unlike Hammer 30 million can't hurt me." ("So Appalled")
The track also features artists like Pusha T and Wu-Tang Clan's RZA.
The hip-hop superstar's latest weekly offering, "So Appalled," continues his trend of packing a varied cast of big-name stars onto a single record. This week, 'Ye recruited G.O.O.D. Music signee Pusha T, fellow MC/producer Swizz Beatz and rap luminary Jay-Z for repeat guest spots. Wu-Tang Clan ringleader RZA follows in the footsteps of Wu member Raekwon by dropping a G.O.O.D. Friday verse and newcomer Cyhi Da Prynce makes an appearance. (MTV)
Hammer's financial problems date back to the mid-1990's.
Due to a fickle public growing bored with his positive message in previous albums during the rise of gangsta rap, as well as excessive spending while supporting friends and family, Hammer became $13 million in debt. He would go on to explain in Inside Out (1995) that he felt many of his so-called friends he staffed used and betrayed him and had contributed to a majority of his financial loss (best explained in the song "Keep On" from this album). He would also claim this again on The Ellen DeGeneres Show in 2009. Because of dwindling album sales and a lavish lifestyle, Hammer eventually filed for bankruptcy in April 1996. (Wikipedia)
Listen to "So Appalled" below: