News: Ja Rule Embarks A "Renaissance" After African Revival
Friday, Sep 10, 2010 4:40PM
Former Murder Inc. rapper Ja Rule has decided to scrap plans the tentative Venni Vetti Vecci 2010 in light of a recent awakening he experienced while in Africa.
According to Rule, his upcoming new album will now be titled The Renaissance Project.
"I changed the name of my album from Venni Vetti Vecci 2010, first of all, Venni Vetti Vecci was my baby, that was my first album," Rule explained in an interview speaking on his 1999 debut. "You can never duplicate that era in time. That was my whole life's work in that album up until that time. And then number two, I went to Africa -- it took on a hold of me, when I was doing my album and the whole project, what I was going through right now, with the new beginning, I'm not with Murder Inc. anymore, but they're still the family. I'm on my own venture, so it was a sign of a new beginning, new ambitions, new everything. They built this statue out there, it's called The Renaissance and it's a statue of a man holding his baby on his shoulders with his wife in his arms, pointing to the heavens. To me, it just symbolized what I'm about right now and just the word -- fresh start, I said that's what I want to call my project, The Renaissance Project and it represents what I'm about..." (XXL Mag)
Last spring, Rule updated fans on the status of his delayed project.
"It's been a good ride, you know what I'm sayin'? It's been a wild ride but it's been fun. But with this album I feel like I've conquered all those little obstacles that I had to get around, and now I'm ready to get this product out to the world again...I worked with a lot of different producers on this album. Some new guys, some veterans. The album's put together really well. It just has an overall feel to it, the sound is vintage Ja Rule, but then it's different, I've been playing with this new sound that I've been trying to develop. It's kinda hot, it's David Guetta meets the hip-hop world. The beats different, they're fresh, some of them are hard bass driven, and some of them have the big drums, big kick. It's kinda that sound that's tearin' up overseas right now, but we haven't really put our finger on it yet over here in the states. So I kinda put my own stamp on it with the sound and the music and stuff, and hip-hopped it out. It sounds real good." (Dubcnn)
Earlier this year, Rule changed his game plan on how he would release the project.
"I wanted to do a three disc set but I'm thinking about changing the idea of how I want to do it," Rule told interviewer Lola. "One set was gonna be all hip-hop. Straight back to the roots hip-hop was gonna be the first disc, then the second one was gonna be when I came into the game and kinda transformed, learned being in the business doing duets and stuff like that. The third disc was gonna be Rule, my new sound and that was gonna be that but the album is coming out crazy so I think I wanna give 'em, maybe a double. Or I might just give 'em 14, 15 bangers...This time, it's more of the content of myself, what I've been through, what I've seen...It's coming in the summer time, I was pushing for a June date but I don't know if I'm gonna make that date or not. So it'll definitely be here this summer." (iLuvLola)
Last September, Rule announced the upcoming album title and gave details on finding a distributor.
"I'm trying to take it up a notch, something a little more different," Rule said about Venni Vetti Vecci 2010. "Maybe I can have some of these spaces in time where -- this album, I really wanna make this album for the people, for the public so they can enjoy. This album's not about, we ain't getting money off rap records like we used to. So when I'm doing it now, it ain't for the money. It's for the love because it ain't out there like that. You can ask any rap artist out there that's doing it, the record business is not what it used to be so when you see artists like myself -- I do it for the love...I got a couple of companies that want the job [laughs] which is not a tough job, because it's only distribution and marketing, promoting. We finalizing the deal now and it should all be done within the next couple of weeks." (Rhyme & Reason)
A release date has not yet been revealed.
Check out Ja Rule's interview down below: