Guest Star: "Ice Cube Is Probably Still One Of The Bigger Icons Out There"

Sunday, Sep 19, 2010 7:40PM

Written by SOHH for Tha Bizness

[Fall Music Preview: "Soul On Ice" producer duo Tha Bizness talk about staying true to Ice Cube's style while working on his upcoming I Am The West album release.]

Dow Jones

With Ice Cube, it's been a relationship we have been building [upon]. We had a joint on [2008's] Raw Footage that was called "Jack in the Box." So it's kinda been a mutual thing, we look at it as still, we're fans of the game and coming from the West Coast, Cube is probably still one of the bigger icons out there. We just looked at hooking up with him like that.

We just wanted to make sure when it's said and done, that we are able to work with the best of the best and the cats that we always wanted to work with. So, just from the grinding and being out we were able to get with Cube's people running Lynch Mob Records and said he was open to hearing what we had and so we just started sending beats. Then he started gravitating toward the joints that we were doing. So it's just kinda one of those things where you gotta kinda believe in what you feel is the best for you and really try to find a way to make that happen. And then find the artist that's open to just listening to the music whereas today people get gassed up and say, "You need to get a beat from him or him" but that person may not actually be the best person to give them a joint.

With him, it felt like it was more of a pride thing because if you look around the country, it's been a while since there's been a West Coast artist, especially a Southern California artist,  [getting] some runs. And if you look at some of the newer artists, they're looking for ways to get into the game and doing music that's not necessarily "West Coast" music. What I think Cube is trying to do is show that 'I'm comfortable just sticking in the lane that I'm in. I've been doing this a long time and instead of going out and trying to do all these new songs the young kids are trying to make, I can do me and you're gonna love it'. Because if you look at it, half of the album has his kids on it, there's not a lot of rap features on there.

I think he looks at it as passing the torch, keeping it in-house trying to do his thing with his people. He's got a good vision of what he wants to do and he's been doing it for so many years.


When Cube put out his last project, I think it was just focused on him making another album rather than making a statement. I think he started seeing a lot of these young, new artists from the West Coast and maybe he felt they weren't really showing him the type of respect he felt he deserved. So, he went right back in there. Kinda like when Dr. Dre made Chronic 2001. Everybody thought that Dre had fallen off and going out to the East Coast and then came back and smacked everyone in the face.

Ice Cube's I Am The West is scheduled to drop Tuesday, September 28th.

Listen to some snippets from Ice Cube's new album below:

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