The Score: Gucci Mane, "The Appeal: Georgia's Most Wanted"

Tuesday, Sep 28, 2010 12:00PM

Written by Amaiya Davis

THE SCORE
SOHH SCORE 6/10
Buy Now
  • The Appeal: Georgia's Most Wanted
  • Gucci Mane
  • September 28, 2010
Hip-Hop DX 3/5
Rolling Stone 3/5
The Daily Iowan 2/5
Planet III 3/5
Mishka Blogin C
After a yearlong incarceration in 2009, Gucci Mane has returned to the rap scene with his new album The Appeal: Georgia's Most Wanted.

Since his release from prison, the Atlanta rapper has been working intently to give fans the album they have been waiting for, the follow-up to 2009's The State vs. Radric Davis.

Gucci Mane is now a superstar. And of course, with the onset of the trappings of success, there comes the inevitable period wherein someone unfamiliar with these gifts possibly makes mistakes in their utilization. Thus is the tale of Gucci's sophomore studio release, The Appeal: Georgia's Most Wanted. In adjusting to having the celebrities of hip hop on speed dial, there were steps made that were of a successful nature. However, there were some as well that failed miserably, as we now begin to delve deeper into the progressive trend of Gucci Mane as a mainstream heavyweight hip hop artist, and how exactly that concept is going to take shape. This album answers that question well, but not to the positive development of the album as a top performance piece on par with the fantastic The State v. Radric Davis. However, in baking a cake, you have to break a few eggs along the way, and it is clear that we are settling in for a serious journey. (TGRI Online)

The guest features on Gucci's third effort may appeal to fans of varied musical genres.

Also popping up on The Appeal are Ray J and Bun B. Wyclef Jean helps out on "O' Dog" while Nicki Minaj and Pharrell add something special to "Haterade." We're especially excited to see what Gucci does with Estelle on a cut titled "Grown Man."(S2S Magazine).

Hip-hop's producers du jour lend their signature touches to Gucci's effort.

Where the album deviates are his collaborations, particularly his collaborations with Swizz Beatz. "It's Alive" begins with grand synths and those patented Swizz handclaps. The song lacks the force that makes Gucci Mane's music what it is. Swizz's pedestrian raps don't help any. Their other collaboration, "Gucci Time" has that southern rhythm but there is too much ambient noise going on and more club pandering. The Pharrell-produced Nicki Minaj featured "Haterade" finds Pharrell singing over a construction that's really too complex Gucci. There are too many concurrent rhythms and Gucci's vocal style is just not built to really take advantage of this. Minaj however jumps all over the track with her presence and assertively handles it in a way that Gucci couldn't. The Ray J collaboration "Remember When" features elementary lyricism, even for Gucci, and feels like it was written in crayon. Guccis attempt at a faux double time flow fails and Ray-J's delivery of R. Kelly-type lyrics with a late 80s R&B delivery fails. (Planet Ill)

Last July, the Southern rapper discussed his expectations of his new project.

"I feel good about this new project," he said in an interview. "I think this one's going to be bigger because the last album, I put a lot into it, I put my heart into it, and this one right here, I think it's a good representation of where I'm at now musically, mentally. It's just where I'm at. I've grown a lot, and I think I expressed it really good musically and I just want everybody to hear it and see what everybody think about it." (The Boom Box)

While some critics believe that the album serves as proof of Gucci's consistency, others didn't find the album appealing to their hip-hop palate.

The Appeal doesn't go too far left to make Gucci Mane's detractors change their minds, and it doesn't go too far right to make his fans love him anymore than they already do. When he stays in his lane and makes his producers stay with him, Mayor Gucci can serve his faithful constituents with the anthems that fuel their every day lives (or at least weekends). But when he doesn't have all his cylinders running, the results are disappointing at best and catastrophic at worst. Either way, he begins and ends the disc as Georgia's Most Wanted: for the career electric chair by his detractors, and for hood mayor by his disciples. (HipHopDX)
The Appeal: Georgia's Most Wanted lacks the witty unapologetic street appeal along with the commercial splendor that made Gucci Mane's previous efforts so worthwhile. The bottom line is that his actual lyrical delivery and wordplay hasn't evolved. That doesn't show up until the album closer, "Grown Man" featuring Estelle. In fact, this leads to the biggest problem with The Appeal. It's like a disappointing big-budget summer blockbuster meaning that everything is bigger and better but lacks the soul that made its predecessors so great. Even production by the likes of The Neptunes, Swizz Beatz, Timbaland and featured verses from Bun B, Nicki Minaj, Wyclef Jean and more can't save this project. Think of The Appeal as having a bucked load of C4 but causing no casualties with the explosion. It had the potential to be "the" album that officially sent Gucci over the top seeing that his first star moment was seemingly tarnished with jail time but it just falls under its own weight." (On Wax Magazine)

The Appeal: Georgia's Most Wanted's Score: Planet Ill: 3/5 HipHopDX: 3/5 Rolling Stone: 3/5 The Daily Iowan: 2/5 Mishka Blogin: C



Click here to purchase Gucci Mane's The Appeal: Georgia's Most Wanted.

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