News: Cashis On Surviving Shady Records Downsizing, "I Keep Us Relevant With A Buzz On The Internet"
Tuesday, Sep 7, 2010 11:55AM
Shady Records' Cashis recently opened up about surviving budget cuts from Eminem's label months after the departures of ex-labelmates Stat Quo, Bobby Creekwater and Obie Trice.
According to Cashis, his ability to maintain an Internet presence has secured his spot on Shady's roster.
"You can get X'd off a label, not because you are wack but just for budget reasons. Thankfully and luckily that didn't happen for me because I keep us relevant with a buzz on the internet and on mixtapes and that's what I do and my job. When Em comes out he makes a big splash. That's a blessing and that's what my job has been. To do whatever it takes to keep us visible, until it's my time to come out. I knew as long as I did my part we were cool." (All Hip Hop)
Cashis also killed misconceptions of all signed artists living the luxury life.
"People think this is an emotional business and its really not. Me that's what I thought and I used to act impulsively and on emotion and not act on strategy. But now it makes it more fun and more complex also. I know a lot of artists that are free agents that are cool artists, and its not because they aren't talented. Its just because labels aren't offering those big deals and people think its going to be a Bump J or 50 Cent type deal or some million dollar record deal. That was at a time when more people in the general society were spending more money and making more money. So you have to do what you can to keep yourself at a low cost to your label and to remain highly effective. People miss the real hip-hop, but if you Hollywood with it and you think you gonna be sitting on 10, 15, 20k a month with Ferraris and you aren't selling Ferrari numbers then you forever gonna be on that street corner, and life is short on that street corner." (All Hip Hop)
Last year, Cashis shared his thoughts on why artists like Trice and Creekwater parted ways with Shady.
"That's probably it they didn't want to wait any more," he said in an interview. "Patience is a virtue like you could be upset with your momma, but at the end of the day that's not what you feel. I can't really speak on their situation like why they left or whatever. Obie is my partner straight up he's a real dude. He's doing good so some things are meant to be but I can't speak on other peoples situation. I support them in whatever they do and no one has ever left Shady Records talking really crazy so it's always a mutual split." (Q The Question)
With a roster including 50 Cent and D12, the label previously released artists Stat Quo and Obie Trice in 2009.
"Shady Records has agreed to allow Obie Trice to pursue his craftin a different forum free from the constraints of the current major label model," Em's manager Paul Rosenberg said in a statement. "Eminem will continue to support and work with Obie on many levels of his career. He remains a close friend and member of the Shady family." (Rap Basement)
Check out Bobby Creekwater speaking on Shady Records below: