News: Swizz Beatz Experiences Change Of Heart, Renames New Album
Tuesday, Aug 24, 2010 3:15PM
After previously revealing the name of his upcoming solo album a few weeks ago, producer/rapper Swizz Beatz has renamed the project to reflect his passion for fashion and art.
Writing via Twitter, Swizzy explained his sudden change of heart.
"THE NAME OF MY NEW ALBUM IS:)))))))))))))))))))))))," he tweeted in the early hours of Tuesday (August 24).
"MY NEW ALBUM NAME IS (HAUTE LIVING ) BECAUSE THATS MY ART ,FASHION, MUSIC, LIFE STYLE HAUTE MEANS THE HIGHEST LEVEL!"
"SWIZZ BEATZ PRESENT @HAUTELIVING THE ALBUM FOR MUSIC ART FASHION FOR OUR PEOPLE........GET WITH THE HAUTE LIFE!!!!!!!!!!!!!" (Swizz Beatz's Twitter)
Earlier this month, Beatz turned to the fans to help decide his album title.
"I don't want to use the word king in my Album name lets think of something new with a new feel. I have so much to talk about this time!," he tweeted on Monday (August 9)
"THE PERCEPTION OF GREATNESS!!!!!!!!!!!!!!! I THINK THATS IT :) whats your perception of greatness? ALBUM TIME!!!!!!!!" (Swizz Beatz's Twitter)
Beatz recently said he was going to feature Jay-Z, Drake and his wife Alicia Keys on the LP.
"I'm working on my album which is super incredible," he tells OK!. "Got everybody on there from Jay-Z to John Legend to Mary [J. Blige] to Drake. Super amazing album. I'm also working on Lenny Kravitz new album, working with Cold Play. When you're in album mode and you're in producing mode, working with any great artist you have fun and try to create the best music you can create. On one song [Alicia] just played keys on. I don't know, cause I don't know which one I'm going to use. I have a few songs. I'm probably going to drop my single with Mary before the summer is over. I'm shooting for that and I'm looking for fall to be Swizz Beatz mania." (OK Magazine)
Last week, Beatz announced his departure from Universal Motown to Everest Entertainment and Atlantic/Warner Records.
The honeymoon is over for Swizz Beatz. After tying the knot with Alicia Keys and vacationing in the Mediterranean, the producer-rapper is getting back to business with a new album and record deal. If you're not familiar with Everest, that's because the company is mainly known for producing films such as Sony Pictures Classics' Mother and Child, directed by Rodrigo Garcia, and Fox Searchlight's upcoming comedy Win Win. This marks Everest's first foray into the music business. "I couldn't ask to be in a better place right now," Swizz said in a statement. "Both Everest and the Atlantic/Warner team have been great and I'm looking forward to sharing this project with true fans of good music." (Rap-Up)
Check out some recent footage of Swizz Beatz down below: