Swizz Beatz Leaves Universal Motown, Announces New Record Label Home

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News: Swizz Beatz Leaves Universal Motown, Announces New Record Label Home

Tuesday, Aug 17, 2010 3:20PM

Written by Rosario Harper

Swizz Beatz has cut ties with Universal Motown and announced a new record deal with Everest Entertainment and Atlantic/Warner Records to release his next solo project.

Beatz, who has been affiliated with the groundbreaking label as a producer and a solo artist since 1998,  released a statement regarding the new venture today.

The honeymoon is over for Swizz Beatz. After tying the knot with Alicia Keys and vacationing in the Mediterranean, the producer-rapper is getting back to business with a new album and record deal. If you're not familiar with Everest, that's because the company is mainly known for producing films such as Sony Pictures Classics' Mother and Child, directed by Rodrigo Garcia, and Fox Searchlight's upcoming comedy Win Win. This marks Everest's first foray into the music business. "I couldn't ask to be in a better place right now," Swizz said in a statement. "Both Everest and the Atlantic/Warner team have been great and I'm looking forward to sharing this project with true fans of good music." (Rap-Up)

The producer recently expressed his apprehension via Twitter upon deciding on a final album title, and is currently calling his next solo project The Perception of Greatness.

"I still need a name for my Album :( so far its called KING ISSUES ..............," he wrote Monday (August 9) afternoon.
"I will let you guys name it I am done with trying to name it:)."
"I don't want to use the word king in my Album name lets think of something new with a new feel.I have so much to talk about this time!."
"THE PERCEPTION OF GREATNESS!!!!!!!!!!!!!!! I THINK THATS IT :) whats your perception of greatness? ALBUM TIME!!!!!!!! (Swizz Beatz's Twitter)

Beatz recently said he was going to feature Jay-Z, Drake and his wife Alicia Keys on the LP.

"I'm working on my album which is super incredible," he tells OK!. "Got everybody on there from Jay-Z to John Legend to Mary [J. Blige] to Drake. Super amazing album. I'm also working on Lenny Kravitz new album, working with Cold Play. When you're in album mode and you're in producing mode, working with any great artist you have fun and try to create the best music you can create. On one song [Alicia] just played keys on. I don't know, cause I don't know which one I'm going to use. I have a few songs. I'm probably going to drop my single with Mary before the summer is over. I'm shooting for that and I'm looking for fall to be Swizz Beatz mania." (OK Magazine)

Last month, Beatz and singer Alicia Keys officially married.

The couple brought together an intimate gathering of family and friends and celebrated their new marriage and their baby on the way, aboard a 260-foot yacht on the Mediterranean Sea, near Sardinia's uber-exclusive Costa Smeralda enclave* (think St.Tropez-swag on 100-thousand-trillion, lol). Obviously because Swizz and AK aren't Italian citizens, they got officially hitched in the Tri-State area before leaving for Europe. And at that small ceremony, the bride reportedly wore Vera Wang, the groom wore Tom Ford, and, of course, the footwear was all Louboutin (Swizz's friend and collaborator*). (Miss Info)

Check out some recent Swizz Beatz footage down below:

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