Guest Star: "J. Cole's [List Of Demands] Was Based Off The Blueprint 3 Tour & He Wanted 26 Of Certain Things" -WMUC Radio Host

Wednesday, Aug 4, 2010 11:00AM

Written by SOHH for Malcolm Whitfield

Student leader explains what it takes to book rappers as campus performers.

If you're in charge of helping book artists to perform at your school, you gotta be prepared to hear anything and everything from road managers. First off, you can't be fragile when somebody comes at you and they're mad because you can't do "this" or "that" for them. You have to know what's within your boundaries. You can't promise things that you can't do.

If you can't give a road manager a deposit, you gotta let them know you can't do it. You cannot get fragile when somebody's yelling at you. I think just being able to keep your cool is one of the most important things you should remember because the road manager, in most cases, is doing their job. They're fighting for their artists. You gotta understand that and you can't take that personally.

The next thing I would say is just plan it. You gotta plan so far in advance because things do happen. So you gotta make sure to have a Plan A, B, C, D, E and F when it comes to trying to book artists. It really takes a lot of patience. As far as pointing out the things that are important, I would say know how much money you have to spend. Know your budget inside and out and you gotta know your school's rules and regulations.

Our school has a rule where you can't book an artist over $5,000 which is extremely hard because most artists, well-known ones, that would want to come start off around $10,000. So you gotta know your school's rules and regulations and with that, you also have to know the loopholes. For us, J. Cole is $9,000 and I'm going to let this out because the show already happened. J. Cole was $9,000 and that was his performance. The way we worked around it, we said, "All right, we're gonna get the $5,000 and then we'll say $2,000 is for travel and then the other $2,000 is for something else." So it's things that you got to learn. You have to learn the system and how to get around it in certain schools because ours doesn't look to have full control over all the concerts which is part of the reason why we did the concert.

J. Cole had a rider [which is a list of demands] and J. Cole's rider was based off the Blueprint III tour. So his rider was like, he wanted 26 of certain things. He was used to being at an arena and now he's coming to a school, so, I would say with anything, call the road manager to make sure what things on the rider are needed because you can waste a lot of money. Jay-Z's rider, I've seen that, that's something where you have to let the artists know you can't do all that with certain things. Somebody like Jay-Z, he's a primetime artist and he can go anywhere to get that stuff.

With universities, if artists have alcohol on their rider, it's never gonna happen. I know that Ludacris performed at our university not too long ago and he had alcohol on his rider and they couldn't do it. Alcohol is pretty much a no for schools.

Malcolm Whitfield is a University of Maryland College Park senior who has taken over as the NAACP president at his school and is pursuing a degree in graphic design. Multi-talented, Whitfield has made a name for himself on-campus as a deejay and radio show host for WMUC Radio but most notably helps book artists for the school including artists like J. Cole as of late.

Check out J. Cole performing at the University of Maryland below:

J.Ferb, Wale, and J.Cole @ UMD 4.28.10 from 1st Impressions Studio on Vimeo.

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