News: J. Cole Goes Throwback With DJ Jazzy Jeff, Headlines Philly Heineken Inspire Concert

Tuesday, Jul 13, 2010 10:55AM

Written by Biz Jones

Rap newcomer J. Cole and hip-hop veteran DJ Jazzy Jeff will connect for this weekend's Heineken Red Star Soul concert in Philadelphia.

The Saturday event, which is open to public, is part of a weekend of celebration in the City of Brotherly Love.

On July 16th-17th Heineken Inspire will be putting on a concert in Philadelphia starring J. Cole and Philly's own legendary DJ Jazzy Jeff. Heineken Red Star Soul is a live, hip hop concert series in its 5th year, is now part of the Heineken Inspire series. The Inspire series continues the tradition of bringing A-list performers to invitation-only, intimate venues around the country. More details about the show will be coming soon but mark your calendars. (Hype LG)

Fans can RSVP for the show by going to to www.redstar.heineken.com.

Mark your calendars: July 17th... J. Cole and the Legendary DJ Jazzy Jeff... In Philadelphia... Part of the Heineken Inspire Series...from 3pm to 7pm Click here to get your tickets! Use the Code: INSPIREPRO TLA 334 South St. Philadelphia, PA 19147 View map Ages: 21 and Over

Earlier this month, Jay Electronica and Big Boi took part in the Heineken concert series.

From 2pm-7pm on a Saturday afternoon; Heineken will bring to the stage some of today's hottest performers and DJs including *D-Nice, Clark Kent and the legendary Jazzy Jeff. In addition to the performances, adult fans 21 and older will have access to unique on-site experiences including the opportunity to silk screen their own souvenir t-shirt, a game area where they can test their DJing skills on DJ Hero and a tasting area where they can grab an ice cold Heineken or Heineken Light on Draught. (Press Release)

The concert launched the start of more shows set to take place throughout the summer.

This summer, Heineken launches "Heineken Inspire," a series of invitation-only summer events, immersing fans in the Heineken brand, recognizing local market influencers and featuring performances from today's hottest artists. Featured artists include Fabolous, Big Boi, Jay Electronica, J. Cole, Ryan Leslie and Wale. Tour cities/dates are: New Orleans (July 2 & 3), Philadelphia (July 16 & 17), Atlanta (September 3 & 4) and Washington, DC (October 29 & 30). (Heineken Press Release)

J. Cole is currently putting together his long-awaited Roc Nation debut album.

"Songs that made the cut, I'm like the most secretive person too so this is hard for me," Cole said in an interview. "I could tell you a song I produced called 'Won't Be Long' made the cut, that's like a real classy J. Cole song like kinda in the vein of 'I Get Up,' you know, over in that world. A No I.D. song that's probably gonna make it is called 'Never Told.' It's like one of my favorite songs, I didn't know if it was going to make the album though because it's one of those ones where it's like, 'I don't know if I want to say what I'm saying on this song on the first album,' but it was so good and so different than everything else on the album that I was like I gotta have it. This song I got called 'Wet Dreams' is gonna make it and that's a real classic J. Cole song in the same sense too. It's like a real crazy story but I think a lot of people out there can relate to it. Those are a few songs that made the cut." (Soul Culture)

Check out footage of Jay Electronica at the New Orleans Heineken show down below:

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