News: Kanye West Wore Over $300K In Jewelry For BET Awards Performance
Tuesday, Jun 29, 2010 10:51PM
Grammy-winning rapper Kanye West reportedly wore over $300,000 in jewelry for his BET Awards 10 performance last weekend.
According to reports, the rapper was styled in multiple symbolic gold pieces.
Jacob & Co. created a custom-made link chain and charm depicting Egyptian god Horus, as well as a four-finger pyramid ring, for Mr. West's comeback performance. Both are made of 24k yellow gold. Kanye's monstrous chain and ring came with a larger-than-life price tag. Both items retail for a whopping $300,000. (Rap-Up)
On the rapper's blog, he also posted up details regarding his Horus chain and pyramid ring.
Horus is one of the oldest and most significant deities in the Ancient Egyptian religion, who was worshipped from at least the late Predynastic period through to Greco-Roman times. Horus served many functions in the Egyptian pantheon, most notably being the god of the Sky, god of War and god of Protection. (Kanye West's Blog)
At the show, Yeezy performed his current hit, "Power."
West, decked out in all red and a bawdy necklace, took to the stage for "Power," the lead single from his forthcoming untitled album. The Chicago MC powered through the anthem alone o stage, with no band and no background singers. West opened the awards show and said no words prior to performing, nor any comment once he finished. The rapper was solemn and fired throughout the thumping track. (MTV)
Recently, Ye's Def Jam labelmate Ne-Yo spoke with SOHH about the rapper's "return" to hip-hop.
"I feel like Kanye is one of the smartest dudes in the music business," Ne-Yo told SOHH. "And I say that to anybody. He caught a little bit of flack behind that Taylor Swift situation or whatever and so he moved away from it, let the fire die down and came back with something undeniable. That 'Power' record is ridiculous to me and he's back on his thing, he's talking sh*t and that's what Kanye do. It's one of those records that you hear one time and you're like, 'Yeah, Kanye's back.' I feel like the summer is about to be something crazy." (SOHH)
Check out footage of Kanye West's BET Awards 10 performance below: