News: Jay Electronica, Big Boi & DJ Clark Kent Twist Off Heineken Concert Series

Wednesday, Jun 30, 2010 12:25PM

Written by Cyrus Langhorne

Rappers Jay Electronica, Big Boi and DJ Clark Kent will unite this weekend to take part in Heineken's INSPIRE concert series in Louisiana.

The event will kick-off in New Orleans this Saturday, July 3rd and cater to adults.

From 2pm-7pm on a Saturday afternoon; Heineken will bring to the stage some of today's hottest performers and DJs including *D-Nice, Clark Kent and the legendary Jazzy Jeff. In addition to the performances, adult fans 21 and older will have access to unique on-site experiences including the opportunity to silk screen their own souvenir t-shirt, a game area where they can test their DJing skills on DJ Hero and a tasting area where they can grab an ice cold Heineken or Heineken Light on Draught. (Press Release)

The concert will mark the launch of more shows set to take place throughout the summer.

This summer, Heineken launches "Heineken Inspire," a series of invitation-only summer events, immersing fans in the Heineken brand, recognizing local market influencers and featuring performances from today's hottest artists. Featured artists include Fabolous, Big Boi, Jay Electronica, J. Cole, Ryan Leslie and Wale. Tour cities/dates are: New Orleans (July 2 & 3), Philadelphia (July 16 & 17), Atlanta (September 3 & 4) and Washington, DC (October 29 & 30). (Heineken Press Release)

Recently, Jay Electronica has received public praise from rap stars like Nas and Diddy.

"Jay Electronica is one of Hip-Hop's dopest emcee's," Diddy said in an interview. "He represents Real Hip-Hop, which is like an endangered species right now; as far as that gutter gutter (sound)." (All Hip Hop)

Aside from this weekend's concert, Big Boi is planning the release of his Sir Luscious Left Foot solo debut.

"Yeah...I just like to keep recording, man. In the meanwhile, while we try to piece together the 'Kast record and see which records we're gonna use for the 'Kast album, I just been steadily recording records. For this album right here I recorded maybe 30-something, almost 40 records... I'm piecing together the next album too, the follow-up to Lucious Left Foot...Lucious Left Foot, Andre 3000, then the 'Kast record, and then we'll see what's gonna happen after that...Hey man, gotta keep recording. It's all about spreading the love and really saturating the Funk into the system. That's what we specialize in." (Hip Hop DX)

Check out a recent Jay Electronica live performance below:

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