News: UPDATE: Sheek Louch Explains Def Jam Deal, "I Needed That Right Machine"
Tuesday, May 11, 2010 10:40AM
Sheek Louch has confirmed the fact that he recently joined Def Jam's artist roster and explained how his solo deal was put together.
According to The Lox rapper, Island Def Jam music executive L.A. Reid saw his vision.
"I got some real good music coming out," he revealed. "I needed that right machine behind it to get that record past the level that it stops, to push it further. And I was shopping it to a lot of the majors...but my man L and Butch, Czar, Mike Caruso and Lenny S...they brought me up in there to Def Jam. And Chris Hicks and L.A. [Reid] they seen the vision. And it's on...It's between a couple spots that's actually throwing real nice numbers and ideas at [The LOX]. I know everybody's been hearing about that project but it's for real, for real...we're meeting with [Diddy] on Wednesday." (XXL Mag)
Sheek initially announced his signing to Def Jam yesterday on his popular Twitter page.
"D-block!! Twitter what's poppin? I got a major announcement ... Gonna tell yall in a few....," he wrote Monday (May 10) afternoon. " Ya boy just signed a new deal...y'all can call me Donnie Def Jam now!!" (Sheek Louch's Twitter)
This follows Def Jam's recent acquisition of G-Unit associate Sha Money XL as the company's A&R.
"I've been floating around this industry since I've just been executive-producing 50 [Cent]'s albums," XL said in an interview. "Finally, the call came. It felt so good. Def Jam is such a strong company and strong roster. The staff is amazing. I felt it instantly. I knew that this is something I can do with my New York vision and New York swag and bring that for all the guys that's based out here...I spoke to Fif, to [his manager Chris] Lighty. I would love to see [G-Unit] there...Banks has an amazing record right now, independently. If things work out, then yeah, I would love to see that happen." (MTV)
G-Unit's Lloyd Banks has also hinted at possibly signing a deal at Def Jam soon.
"I mean, yeah, they been reaching out, Interscope," Banks confirmed in an interview. "And a few other labels, Def Jam, at this point man, like I said, I've been completely independent, we've sold over 200,000 units already through iTunes -- at this point, whatever makes sense, is the deal I'll go with. If it makes more sense to stay where I'm at, then I'll stay and be independent. If they drop that big bag, then we can talk. I don't ever want to shut no doors out so we'll see what happens in the near future." (Posse TV)
Listen to The LOX's "Slow Down (Ha Ha)" down below: