News: Juelz Santana Recruits Fabolous, Jadakiss & Lloyd Banks For NYC Anthem, "I'm Drawing More Attention To Myself"

Wednesday, Mar 17, 2010 4:25PM

Written by Rosario Harper

Dipset's Juelz Santana has announced a forthcoming New York anthem featuring Fabolous, Jadakiss and Lloyd Banks.

The track will on his upcoming Reagan Era mixtape.

"We got another record for the mixtape," Juelz explained of how he and Banks plan to follow up their current smash. "That record's actually got me, Fabolous, Jadakiss and Banks on it. ... We took the Estelle sample from 'American Boy' that goes 'Take me to New York' and kept repeating that. I sent it to everybody that I felt [could kill it], which was me, Fab, Banks and Jada. But me and Banks gonna have to do another one together with just me and him. That record is crazy. That Reagan Era is gonna be a problem -- that's why I been taking my time strategically building up. I think now is a better time. Every day I'm drawing more attention to myself." (MTV)

Last January, Santana said he wanted to drop Reagan Era on Valentine's Day.

"I know the label got a job, but sometimes the artists think the label's gotta do everything," Santana told DJ Kay Slay. "Like sometimes, the label thinks the artists gotta do everything so you know like I say, I come from that groundwork, doing the mixtapes, getting our exposure and the Internet wasn't even half as big as it is today to where I can do the free promotion, videos. So now it's even funnier for me to lay the groundwork because you'll be in the studio, freestyles, shoot videos, put em out and the whole world sees them the next day so I'm in six gears, I tell n*ggas. I'm only in second -- I'm just gearing up to get people used to seeing Juelz Santana just in case they forgot...I just switched over to second, the release of the [Lil] Wayne song and my mixtape will be out the 14th of February, Valentine's Day. I'm giving y'all that because I love y'all so much. All free. It's all about getting them to come back used to me, I got a plan." (Best of Both Offices)

Santana previously spoke with SOHH about his Born To Lose, Built To Win album release.

"Born To Lose, Built To Win, that's the name of my new album and I'm used to getting nothing and turning it into something," Santana explained. "It ain't no Def Jam delay, it ain't no delay, I'm just waiting day-to-day, watching the game and paying attention. I ain't wanna rush an album, I wanna keep it relevant, keep all the pieces right there. I'm just strategically doing things and I don't want to just 'drop' an album. In this day and age, it feels like you gotta give people more so I want them to want for Juelz Santana to over succeed and oversee everything else, I really need to be there. They know when you're dropping a record from the videos and songs, so they want more than that. I'm still putting out my mixtape, Reagan Era, and I'm probably gonna put out another mixtape before my album. I'm still gonna takeover, make these records for the radio, might not all be on my album, I still got a little time before my album drops so I'm gonna just heat the streets up, I'm gonna get all up in n*ggas' faces, just doing a lot of records, doing a lot of things, staying relevant." (SOHH)

Juelz also talked about the importance of rappers stepping up their marketing skills last year.

"I've just been paying attention to the game, watching the changes, watching the things that are going on," Santana explained in an interview. "The Internet, I think is a beautiful thing. But like I tell people, life is a negative and a positive in itself and everything has a negative and a positive so just as much as we get to use it for free promotion -- sometimes it comes out negative, ya dig, but you got to take everything as it comes." ("The Round Table Show")

Check out a past Juelz Santana SOHH interview down below:

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