News: Kid Cudi Turns Down Fragrance & Clothing Ventures, "That's Too Much Stress"

Friday, Feb 12, 2010 5:55PM

Written by Cyrus Langhorne

Rapper Kid Cudi has passed up on advancing his brand by creating business ventures in the fragrance and clothing industry.

Cudi also spoke on the culture differences between New York City and his hometown, Cleveland, Ohio in a new interview.

"Never," Cudi said about launching his own lines. "I'm a fan of fashion; I want to be the consumer. I know it's cliche for artists to have their own brand and sh*t, but that's too much stress. No colognes, no perfumes, and if I did, it'd probably be, like, eau de Egyptian musk...[In New York], people's style is expressed more through their personality than what's in at the time. You see all different styles in New York, and that's what made me want to stay here. I experienced more in the first six years I was here than I did the whole time I was in Cleveland. It's cool." (Time Out New York)

Artists like Diddy and 50 Cent have ventured into the fragrance industry.

Set to debut at Macy's stores, Power by 50 Cent is the first launch for the newly formed Lighthouse Beauty, which is comprised of artist managers at Brand Asset Management, the celebrities they represent, and developers and distributors of luxury fragrances. Lighthouse Beauty is helmed by Lighty, Howard Sherman of Mod Beauty, Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display, and Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King. (Women's Wear Daily)

Last month, Cudi revealed the title of his upcoming sophomore album.

"I changed the name of my album," Cudi recently told fans in a video recorded during a Milwaukee, Wisconsin concert. "And I haven't told anybody else its title yet, it's called Cudder & The Revolution of Evolution. It sounds really dope, it sounds like [a really big thing.]" (YouTube)

Outside of music, Cudi recently said he wanted to focus on an acting career.

Kid Cudi's first acting gig is for the new HBO series "How to Make It in America." When we caught up with him last night at a screening for the show, we wondered if he'll ever give up music for acting. "I'm trying to evenly balance them out right now, but eventually I want to leave behind music and just do acting," he said. "I only got into the music business to tell my story and inspire some people. I think four albums will do it, and when I'm done with my four, five albums, I'll switch it up. Once the story is told [musically], there's nothing else to say." (NY Mag)

Check out recent footage of Kid Cudi below:

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