News: Cassidy Follows Swizz Beatz's Blueprint W/ New Production Company, "I'm Just A Grown Man Now" [Video]

Wednesday, Feb 10, 2010 12:00PM

Written by Cyrus Langhorne

Philadelphia rapper Cassidy recently updated fans on the status of his relationship with Swizz Beatz and said he has been following the producer's venture-building blueprint.

According to Cass, he is trying to put his own artists into the rap game spotlight.

"Me and Swizz started Full Surface [Records] together, that's my family," Cass said in an interview. "That's why we got a song out right now, we do music together. But I'm just a grown man now, I've been in this industry for over a decade so I'm just matured now, got my own production company, trying to put my artists on, giving another opportunity to get money. The same way Swizz started Full Surface even though he was with Ruff Ryders. Similar situation. I still got love, we still communicate, we still talk, we still do music together." (Hood Promo)

The rapper recently spoke on delivering his new album, C.A.S.H., later this year.

"My album is C.A.S.H. It stands for 'Cass Always Stays Hard.' Some people say it's 'Cass Always a Straight Hustla.' My last album was B.A.R.S., [which stands for] the 'Barry Adrian Reese Story.' They say it's a recession. I call my album C.A.S.H. because everybody needs money. I feel as though everybody that's a fan of hip-hop or a fan of music period, they need to come and support artists like me, because you gonna see hip-hop fall off the map, like other forms of music, if you don't. I don't feel it's going down a good path right now. I think they need to support artists like me that's really gonna put his all into it, go hard, be lyrical and be original, not a follower...I got a street record to shake up the industry. I'm dropping that in two weeks. I'm gonna let that rock and come back with the real single." (MTV)

He also explained parting ways with Sony Music and working with basketball star Carmello Anthony's Crossover Entertainment last year.

"I [had been] signed to them for my whole career, ever since I dropped my first album," he said in an interview about Sony. "They were always good to me and showed me a lot of love, but I don't think their specialty was hip-hop, especially hard hip-hop, lyrical hip-hop like I brought to the table. I think they specialized more in pop music, R&B music, and things like that, so it was hard for them to figure out a way to get me off the ground the right type of way. And, once I got out of that paperwork, I'd been comin' up with a plan to become an independent artist, to get my own production company and then man up a little bit -- be my own executive producer, my own A&R." (DJ Booth)

Cassidy previously spoke on the advantages of not being signed to a major label.

"I love hip-hop," the rapper explained. "I just always wanted to prove that I was better than another rapper. I remember I got on this radio competition in Philly called The Cipher hosted by this DJ named Zulu. I [won] for months at a time. I became a personality, but nobody knew what I looked like. So I started battling dudes face-to-face...The focus and direction of artists [has changed.] It's bigger than it's ever been...People [are] making business music as opposed to making good music...Yeah, I don't want a deal right now. I'd rather have my freedom without people over me telling me what to do. If you was ever in the industry, you'd know what I mean." (Rolling Out)

Check out Cassidy's interview down below:

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