News: XXL Magazine Publisher Gets "Juicy" W/ Jay-Z, Rihanna & Beyonce

Wednesday, Jan 20, 2010 5:50PM

Written by Biz Jones

XXL Magazine owner Harris Publications has announced the upcoming launch of a gossip magazine named Juicy.

The magazine will reportedly land in stores this spring.

Juicy grants you VIP access to the latest in gossip from Hollywood to Atlanta to New York City. From Jay-Z and Beyonce to what's up with Rihanna and the Real Housewives of Atlanta, Juicy will cover the latest and greatest in hairstyles and hair products. Lastly, the publication will show how to get the hot look by showcasing celebrities and their beauty tips. The premiere issue of Juicy magazine hits stands May 2010 and the website juicymagonline.com will launch shortly before. (XXL Mag)

The announcement comes just a month after King Magazine's re-launch.

Along with the relaunch, the newly christened The Women of KING also returns with a new Editor-in-Chief, Sean A. Malcolm, a respected journalist and KING veteran. Set to be released four times a year by Harris Publications, the illest men's magazine ever will pick up where it left off delivering the most beautiful women in hip-hop, as well as the model and entertainment industries. (XXL Mag)

Despite shutting its operations last summer, VIBE Magazine was also revived last month.

The cover with Chris Brown actually shares the print run with covers featuring Drake, another hip-hop artist. But it's the Chris Brown cover that's more likely to get people talking. Now the print edition is coming back with a reduced frequency, four issues next year compared with the 10 once planned for 2009, and a smaller paid circulation guarantee, 300,000 now compared to 600,000 at shutdown. That partly reflects the tough economy. It's a result, too, of abandoning all subscribers to the old Vibe, who now have to buy new subscriptions if they want the new print edition; InterMedia didn't take on liability for prior subscribers when it bought Vibe's assets. The return issue, out Dec. 8 in a slightly over-sized format, is expected to include more than 40 pages of advertising. (Ad Age)

Former VIBE Magazine Editor-In-Chief Danyel Smith previously spoke on the magazine's downfall last summer.

"The magazine business overall has been in such a state, frankly since I came back three years ago. I always had it at the front of my mind. Frankly, we talked about it and was it a complete surprise to me that day? Um, no, I don't think it was for any of my fantastic staff. We had gone down to four days a week...We were all making sacrifices because we wanted the brand to live. We were all strategizing and working really hard and I'm just really really broken hearted. There will be a bounce back, there's no question about that but I'm really broken hearted. It's sad, I don't know where those stories are gonna be told the way they were told in Vibe...To be honest with you, a lot of people are probably going to try to buy the brand either as a whole or in pieces. And who knows what's gonna happen and who knows if I or anybody who was there will would be there...Who knows what can happen." (Shade 45)

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