News: Juelz Santana Ready For Presidential Return, Set To Drop 'Reagan Era' On V-Day [Video]
Saturday, Jan 30, 2010 10:00PM
Skull Gang leader Juelz Santana has updated fans on the delayed release of his Reagan Era mixtape.
According to Santana, the mixtape will be released on Valentine's Day next month.
"I know the label got a job, but sometimes the artists think the label's gotta do everything," Santana told DJ Kay Slay. "Like sometimes, the label thinks the artists gotta do everything so you know like I say, I come from that groundwork, doing the mixtapes, getting our exposure and the Internet wasn't even half as big as it is today to where I can do the free promotion, videos. So now it's even funnier for me to lay the groundwork because you'll be in the studio, freestyles, shoot videos, put em out and the whole world sees them the next day so I'm in six gears, I tell n*ggas. I'm only in second -- I'm just gearing up to get people used to seeing Juelz Santana just in case they forgot...I just switched over to second, the release of the [Lil] Wayne song and my mixtape will be out the 14th of February, Valentine's Day. I'm giving y'all that because I love y'all so much. All free. It's all about getting them to come back used to me, I got a plan." (Best of Both Offices)
Santana recently spoke with SOHH about his Born To Lose, Built To Win album release.
"Born To Lose, Built To Win, that's the name of my new album and I'm used to getting nothing and turning it into something," Santana explained. "It ain't no Def Jam delay, it ain't no delay, I'm just waiting day-to-day, watching the game and paying attention. I ain't wanna rush an album, I wanna keep it relevant, keep all the pieces right there. I'm just strategically doing things and I don't want to just 'drop' an album. In this day and age, it feels like you gotta give people more so I want them to want for Juelz Santana to over succeed and oversee everything else, I really need to be there. They know when you're dropping a record from the videos and songs, so they want more than that. I'm still putting out my mixtape, Reagan Era, and I'm probably gonna put out another mixtape before my album. I'm still gonna takeover, make these records for the radio, might not all be on my album, I still got a little time before my album drops so I'm gonna just heat the streets up, I'm gonna get all up in n*ggas' faces, just doing a lot of records, doing a lot of things, staying relevant." (SOHH)
Juelz also spoke on the importance of rappers stepping up their marketing skills last year.
"I've just been paying attention to the game, watching the changes, watching the things that are going on," Santana explained in an interview. "The Internet, I think is a beautiful thing. But like I tell people, life is a negative and a positive in itself and everything has a negative and a positive so just as much as we get to use it for free promotion -- sometimes it comes out negative, ya dig, but you got to take everything as it comes. I definitely feel the believing is not there no more, it definitely turned into a single game. People not really putting the work ethic in. It's like a lot of people want the first week results of a million records but it takes a lot to get that and it's not just dropping one single, you got to beat these people up for a minute, you gotta show 'em who you are. You know, show 'em that energy, they wanna feel you as a person." ("The Round Table Show")
He also discussed various music projects he had on deck last summer.
"The Reagan Era, the long-awaited, a lot of people have been looking for that solo mixtape," Santana said on "106th & Park." "I'ma do a video for every song on my mixtape. I'm just gearing up for my album which is titled Born To Lose, Built To Win. It's on Def Jam Records. It's gonna be classical, monumental, so right now I'm getting the ball rolling. I don't believe in just dropping one record and the fans, even though they know me and they know who I am, I've been away for a little while so I need them to get used to me again, know what I'm doing, ya dig what I'm saying? So we're gettin' the ball rolling, we're rocking and rolling, just featured on Lloyd's first single. About to go work with someone else in L.A., don't know if I can spill the beans on that. A big Def Jam artist, so, Born To Lose, Built To Win is the album, we still don't got a date yet." ("106th & Park")
Check out Juelz Santana's interview down below: