News: Diddy Joins Dr. Dre's Beats Series, "This Is Music History"
Friday, Jan 8, 2010 10:45AM
Rap mogul Diddy has decided to link with Dr. Dre to launch his own series of Beats headphones.
Details on the business move have landed online.
The rapper has teamed up with Monster Cable and Beats by Dr. Dre to introduce Diddy Beats, the latest addition to the popular Beats lineup. The stylish in-ear headphones (MSRP: $179.95), available in black or white, integrate Beats by Dr. Dre's club-level bass and clarity with a sleek black and silver chrome finish. Diddy Beats comes in an exclusive Sean John-inspired travel case with Monster's tangle-resistant ControlTalk headphone cable for use with iPhone and iPod. (Rap-Up)
Diddy has also confirmed his decision to launch the headphone series.
"We designed some ear buds called Diddy Beats that will be out next year," Diddy said in a statement. "We also have an iPod speaker base for your house coming out. That experience as a whole was good, we had a great chemistry with each other. My mother played music for me as a child, and I grew up loving the way music made me feel. It brought out joy and pain. It was my first career, my first love. No matter how many roads I travel, my heart always takes me back there. Music is my life, and Diddy Beats is an expression of how great sound makes me feel." (Ballerstatus)
The rap mogul also expressed his excitement over Twitter.
"BREAKING NEWS! Check out the new high fashion designer ear buds that I partnered with Dr. Dre to create.The ultimate audio experience," he wrote on Thursday (January 7). "This here is big! This is music history..... Let's Go!!!!!!!!!!!!! Dr dre has always been 1 of my heroes! This is a big day for me people! Brothers working together! Gettin money together! Inspiring others!! Landed in Vegas at CES to present Diddy Beats with Jimmy Iovine and Dr. Dre!! Music history! Brothers workin together!!! Let's go! Rt pls" (Diddy's Twitter)
Interscope Records head Jimmy Iovine recently spoke on the strength behind Dre's headphones.
"This is different, but these days everything is different, period -- what we're doing with Beats, this is really exciting, it's really taking off," he explained in an interview. "[He] can be to headphones what Michael Jordan was to sneakers...I told him, 'You know speakers, not sneakers.' As we moved forward with it I also told him that he had to get it right with the headphones. It would be the difference between Air Jordans and George Foreman's grill. It took us two years to get them right, but when I heard I knew it was going to be big. It's just like listening to a hit record." (Los Angeles Times)
Check out a recent Dr. Dre interview down below:
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