News: Memphis Bleek Passed Up Jay-Z's Rocawear Ad Check, "Who's Turning Down Money Today?"

Monday, Dec 28, 2009 10:50AM

Written by Cyrus Langhorne

Memphis Bleek recently spoke on passing up an opportunity to get paid for his contribution to Jay-Z's Rocawear 10th Anniversary advertisement this year as a symbol of loyalty.

According to Bleek, his bond with Hov is deeper than money.

"Like, let me tell you something that just happened recently, right, you know they just did the tenth anniversary photo shoot for Rocawear?," Bleek asked in an interview. "So they called me to come down there and do the picture or whatever. The Rocawear people tried to pay me, like they had a check for me at the photo shoot. And I'm like, 'Nah, I can't take that check.' I think the check was like for between I think like $7,000 to $10,000. And I'm like, 'I can't take that check.' And the dude he like, 'Yo, why not?' I'm like,'"Nah 'cause this my homie's company. Why my man gotta pay me just to take some pictures? Like, this my n*gga! We from the [same] projects. You don't have to pay me. [Doing] this is nothing.' So then Jay called me the next day like, 'Yo Bleek, why you ain't take the money?' I'm like, 'Yo Hov, that's like me stealing from you, just taking money from you, c'mon. What I did for you yesterday took 15 minutes out my day, you don't have to pay me for that. I'ma get the money some other way.' And that n*gga said to me, 'Yo that's why I love you, you one of the realest n*ggas ever, you would never meet nobody else in the world who would do that.' And I sat back and thought about it, [and] he's right. Who turning down money today? It's just like, that's my homie. That's like if my brother, he like, yo I'm throwing a party, come to my party, and I gotta charge him for a walk-thru. Is you crazy?! C'mon. Karma is everything. You don't have to pay me for no picture, I'm cool. And that's just the loyalty I have to my team. And anybody that ever been close to me, you never gon' meet nobody that tell you yo Bleek is foul, Bleek is this -- I'm always for my team first." (Hip Hop DX)

Speaking in one of the video trailers for Rocawear's 10th Anniversary, Bleek opened up about his first run-in with Hov's brand.

"Where was I when I first heard of Rocawear?," Bleeks says in the video. "We was on the Hard Knock Life Tour and Dame Dash and Jay and them brought out some blue denim jean jackets with the gold, original Rocafella 'R.' I have a copy of one in my house still. So I say, we were on tour when I first heard about it and my most memorable Rocawear moment, had to be in Africa. The Africa photoshoot, that was over the top." (Rocawear 10th Anniversary Campaign)

Former Roc-A-Fella artist Beanie Sigel recently accused Dame Dash and Jay of shady business practices with Rocawear and his own clothing line, State Property.

"The clothing line that I had, I had 20 percent of State Property clothing, it's me, Jay, Dame [Dash] and the two other Russians that had the Rocawear owned State Property because I gave them an idea, pitched it to Dame at the time -- [Dame] was taking all the money from Rocawear and putting it into all his little companies, he did the same thing to State Property." (Power 99 FM)

Crediting Dame for his achievements in 1999, Hov recently spoke on taking over Rocawear.

"Dame did a great job when he was here," Hov said in an interview. "I just feel that I have a different way of running things, which I think is working out well. I let people make mistakes, and push them to be creative. I let a design team design. When they feel good about something they have created, it makes them want to do more. It makes them want to do their best. People are happy here. I'm not a controlling manager and I have a great team that makes me confident that things can run well when I'm on the road, and I'm proud of that...Our goal is to make Rocawear a $1 billion company," he said. "It may take us more time than we would like since the economy is in the shape that it's in, but I'm confident that we will get there." (Women's Wear Daily)

Check out the Rocawear 10th Anniversary advertisement below:

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