News: Diddy Makes Home Shopping Network Debut, "With This Holiday Gift, You Cannot Go Wrong" [Video]
Tuesday, Dec 1, 2009 4:10PM
Diddy made his Home Shopping Network debut last night (November 30) showcasing his popular I Am King fragrance line and speaking on its background.
Diddy also offered consumers a free Sean John bag with their purchases.
"I Am King, I think when people first heard the statement, 'I Am King,' they thought I was talking about myself," Diddy explained on the show. "In all actuality, I was talking about the king in all of us. My grandmother brought me up to believe that you are who you say you are and if we call ourselves kings, we call ourselves queens, then we're more likely to be treated like that...I feel if we, as men, act as kings, we'll respect our women as queens...I want you to let them know that we made this [hand bag] exclusively for you guys, you can't find this in any other stores or outlet, that this is a one of a kind for you guys...A lot of people out there do not know what holiday gift to get. With this holiday gift, you cannot go wrong. I've given a lot of this as gifts, and believe me, I've had some happy friends that have received this gift." (Home Shopping Network)
Details on Diddy's appearance landed online late last week.
On November 30, beginning at the ripe hour of 11 p.m., the Home Shopping Network will be forever changed when P. Diddy hits the airwaves. Diddy will shill his Unforgivable and I Am King fragrances with the reported goal of selling $400,000 worth of merchandise, and showing the world fragrances can be sold on TV -- or, at least, that if anyone can convince the public to buy scents they can't smell, Diddy can. (New York Magazine)
Early speculation described the showcase as a talk-show like setting.
HSN will be building a special set for Combs' fragrance segment that looks more like a slick city talk show set than the cozy living room or wintry wonderland one might typical expect of, say, HSN or QVC. In fact, Diddy won't even really be selling the fragrance -- he'll be appearing more like a talk show guest than a promoter, adding a flashy celebrity element to the show and also playing up, we'd suppose, being the embodiment of each fragrance's aesthetic. (NBC New York)
Critics weighed in on the power move by Puff calling it a good decision.
Entertainment Industry analyst Jack Myers says HSN will be good for Combs. Jack Myers: "It's a major retail outlet and his association reaches out to a broad cross-section of America with his brand. It's a smart move on his part." (Market Place)
Check out Diddy's Home Shopping Network appearance below: