News: Mariah Carey's "Precious" Makes Impressive $1.8 Mil Debut W/ Limited Release
Monday, Nov 9, 2009 11:10AM
Award-winning singer Mariah Carey's new film, Precious, premiered over the weekend with an impressive $1.8 million in box office sales despite running in just 18 theaters throughout the United States.
The movie also faced stiff competition from films like Cameron Diaz's The Box.
The Box earned $7.9 million -- not a total disaster for a $25 million movie. It was roundly defeated by the rest of the weekend's newcomers, most notably A Christmas Carol, which took first place with $31 million. That may not seem like a lot, but note that Zemeckis's The Polar Express opened to even less on its way to $180 million. I predict that A Christmas Carol, which looks wonderful on IMAX 3-D, will hold up well. The weekend's other big winner was Precious, which Lionsgate pushed to an impressive $100,000 per-screen average on 18 screens. Even accounting for the very limited release, that's pretty strong. (Cinematical)
A Lionsgate representative shared his reaction to the film's impressive limited theater success.
"When you hit these kind of figures, you are playing across the board. The challenge was getting people to come in to the theater. We are hearing stories from that people didn't want to leave the auditorium because they wanted to decompress," Lionsgate prexy of distribution David Spitz said. The audience for Precious was 68% female and roughly 50% black. Lionsgate opened the pic in a mix of arthouse theaters and theaters in African-American neighborhoods in Los Angeles, Gotham, Atlanta and Chicago. (Variety)
The film features a variety of established actors and musicians.
Precious includes actors/actresses Gabourey 'Gabby' Sidibe, Mo'Nique, Paula Patton, Mariah Carey, Sherri Shepherd, Lenny Kravitz, Stephanie Andujar, Chyna Layne, Amina Robinson, Xosha Roquemore, Barret Helms and more. (IMDb)
The movie is originally based from a novel by Sapphire titled Push.
The film itself takes place in Harlem, and shows the life of a disadvantaged teen that has struggled through life to that point. Her struggles aren't over, but when she is invited to enroll in an alternative school it could point her life in a brand new direction. The film covers the struggles of the lead character, and all that she must overcome to achieve her goals. There are quite a few supporting cast members that people will recognize, including Mariah Carey, Mo'Nique, and Sherri Shepherd just to name a few. In the lead role there is a new actress by the name of Gabourey Sidibe who will be quite memorable for her portrayal. (Associated Content)