News: Jay-Z & Eminem's "DJ Hero" Reportedly Showing Modest Sales

Tuesday, Nov 24, 2009 1:10PM

Written by Cyrus Langhorne

Online reports claim that sales for  Jay-Z and Eminem's new DJ Hero video game have been modest.

While the official game numbers have not been announced, speculation has begun to grow about its overall success.

Despite all the hype surrounding DJ Hero it looks like consumers are tightening up their spending for the Holiday season as analysts call sales of the video game "modest." While no official numbers have been released it doesn't take a professional to interpret that "modest" is something that game developer Activision does not want to hear. Add in the fact that Activision declined comment on the projections and it's not looking too good. Usually gaming companies are quick to boast their first week numbers to the press. Activision has been fighting negative projections from the start though as unit projections for the game were slashed in half by analysts pre-street. According to Lazard Capital Markets analyst Colin Sebastian, consumers are "showing price sensitivity" toward games with price points greater than $100. (Woooha)

Jay and Em sparked the game's promotion by giving fans a surprise concert last summer.

In a historic moment for hip-hop, two of the greatest that ever did it, Eminem and Jay-Z, took the stage together at The Wiltern in Los Angeles in June 2009. The private concert was thrown by video game maker Activision to announce DJ Hero, the hip-hop version of the best-selling video game Guitar Hero, due this October. (Rap-Up)

The game also features a wide selection of cuts from both rappers' catalog of hit records.

A limited edition comes with the rappers' exclusive new greatest-hits CDs, possibly including previously unreleased tracks, plus an advanced version of the controller, a DJ stand and metal traveling case. Jay-Z and Eminem will serve as consultants to Activision and the game's developer, FreeStyleGames. The complete list of tracks the rappers are providing is still being worked out. Jay-Z plans on including "Izzo (H.O.V.A.)" and "Dirt Off Your Shoulder" for sure. Also possible: tracks from his in-the-works Blueprint 3 album. (USA Today)

Promoting the game, Em previously explained the "fun" factor behind DJ Hero.

"I think there's a lot of kids who listen to hip-hop [and] buy video games," Em said in an interview. "A lot of the same audience. It gives the kids a chance to, kinda, get their feet wet with the deejaying experience. Obviously it's a video game so it's not the actual thing, but, it can give you a feel for what it's kinda like for kids or whatever...If this game would have came out back when I was a kid, I would have went to Target and stole it along with my pink 'Alf' shirt...I think that this is kinda a way for kids, you know with Guitar Hero it's like challenging them to be able to play the songs and this is kinda challenging the kids to become a deejay." (YouTube)

Check out Eminem speaking on DJ Hero: Renegade Edition below:

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