News: Diddy Makes "King" Move, Plans Home Shopping Network Appearance
Thursday, Nov 26, 2009 10:00AM
Rap mogul Diddy will reportedly make his way to the television screen next week as he promotes his Unforgivable and I Am King fragrances on the Home Shopping Network.
According to reports, Puff will hit the retail network channel on Monday (November 30).
On November 30, beginning at the ripe hour of 11 p.m., the Home Shopping Network will be forever changed when P. Diddy hits the airwaves. Diddy will shill his Unforgivable and I Am King fragrances with the reported goal of selling $400,000 worth of merchandise, and showing the world fragrances can be sold on TV -- or, at least, that if anyone can convince the public to buy scents they can't smell, Diddy can. (New York Magazine)
Diddy's appearance is set to offer fans a talk show-like setting.
HSN will be building a special set for Combs' fragrance segment that looks more like a slick city talk show set than the cozy livingroom or wintry wonderland one might typical expect of, say, HSN or QVC. In fact, Diddy won't even really be selling the fragrance -- he'll be appearing more like a talk show guest than a promoter, adding a flashy celebrity element to the show and also playing up, we'd suppose, being the embodiment of each fragrance's aesthetic. (NBC New York)
Critics have weighed in on the power move by Puff calling it a good decision.
Entertainment Industry analyst Jack Myers says HSN will be good for Combs. Jack Myers: It's a major retail outlet and his association reaches out to a broad cross-section of America with his brand. It's a smart move on his part. (Market Place)
Diddy's fragrances leads the path in rappers' new cologne ventures including recent products by Jay-Z and Kanye West.
Jay-Z, Rihanna and Kanye West all got fragrance deals when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyonce, let's read between the lines on that one. (SOHH)
Check for Diddy on Home Shopping Network, Monday, November 30 at 11 p.m.
Peep a recent interview with Diddy below: