News: 50 Cent's Condom Campaign Bursts, "I Wanted Things In It That Wouldn't Work"

Sunday, Nov 22, 2009 10:00AM

Written by Cyrus Langhorne

50 Cent's long-awaited "Wrap It Up" safe sex condom campaign has reportedly been shutdown by the rapper due to complications with what he wanted to include in the products.

According to Fif, it was his insistence on using an inapplicable element to the condoms which forced him to withdraw.

"I was looking for the opportunity to create a new safe sex campaign. The Wrap It Up campaign is something that is used so often, it wasn't effective anymore. So I thought this is a great opportunity for me to get involved. But it just didn't work out because I wanted things in it that wouldn't work. I wanted things that would prolong sexual performance. You could just put it on and just go." (San Francisco Gate)

Additional reporting claims the G-Unit leader wanted to add chemicals to the condom line.

The voice behind the smash hit 'Candy Shop' wanted to make his own 'cooler' version of a condom to encourage his fans to be safe in the bedroom after the failure of the US wide 'Wrap It Up' campaign. 50 Cent wanted to increase pleasure in the bedroom by creating condoms with chemicals that would boost male performance. But unfortunately for 50, chemicals and latex don't seem to mix! (The Hot Hits)

50 discussed his initial motivation for the campaign around 2007.

"The kids become immune when you constantly beat them over the head -- read a book, read a book," he said in a 2007 interview. "We have to be a little more creative about it. It's the same with safe sex. As opposed to being part of a safe-sex campaign, I'm going to make condoms and donate a part of the proceeds to HIV awareness." (ABC News)

Artists like Alicia Keys and Nas have participated in past BET Rap-It-Up campaigns to help spread awareness of HIV/AIDS.

Rap-It-Up is about taking a stand in your life and community to help stop the spread of HIV/AIDS. Rap-It-Up is about protecting yourself and those you care about, being informed, getting tested for HIV annually, talking openly with your partner, friends and family and taking action in your community. (Rap-It-Up)

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