News: 50 Cent Addresses "BISD" First-Week Sales Projections, "Once The Record Leaks [Then] What More Can I Do?"
Friday, Nov 20, 2009 8:32AM
50 Cent has offered his take on Before I Self Destruct's 160,000 first-week sales projections and said the album's global leak impacted his actual outcome.
Speaking with radio personality Funkmaster Flex, Fif stressed his inability to battle an international leak.
"With the actual outcome of the project, once the record leaks from the international plant, what more can I do," 50 explained in an interview. "I can't, I held the record long enough to get it to them, to mix and master it and for them to ship it and then it leaks from the plant internationally, I'm like come on, then that's it. They lost the ball. You know what I mean, if the numbers look funny to me, it's they fault." (Hot 97)
Based off one-day estimates, 50's fourth solo project is slated to land within the Top 5 next week.
Like an NFL coaching staff making in-game adjustments on the fly, Interscope's Jimmy Iovine and Steve Berman did some last-minute maneuvering around the release of 50 Cent's Before I Self Destruct following worldwide Internet leaks weeks prior to the original street date. In rapid succession, they pushed forward the physical release date from Nov. 23 to Nov. 17 -- the soonest the CD could be manufactured and shipped -- while also working out a one-week exclusive with iTunes for the digital album, to take effect Nov. 10. In return, iTunes agreed to go against its standard policy and "locked" the album, with only the single available a la carte, selling 46k album downloads during the exclusive window. Additionally, the compilers of the charts agreed to include the initial iTunes sales in the total for first week of general release, which is now looking in the 140-150k range. That won't challenge Columbia's John Mayer, now a lock for #1 with 275-300k. (Hits Daily Double)
50's new album initially debuted at number one on iTunes earlier this month.
50 Cent's Before I Self Destruct, which was yesterday exclusively on the iTunes Store, has already skyrocketed to the number one spot on iTunes' album chart. iTunes customers can purchase the album as a deluxe version with two exclusive tracks and iTunes LP, which includes 90-minute gritty coming-of-age film Before I Self Destruct, written, directed and starring Curtis Jackson (aka 50 Cent); the Two Turntables And A Microphone: The Life And Death Of Jam Master Jay documentary about 50 Cent's late mentor and friend, hip-hop pioneer Jam Master Jay of Run-DMC; exclusive photos; lyrics; animated package artwork and more for only $9.99. (Press Release)
Unfazed by the album leak, Fif previously spoke on his ability to capture the fans' attention with his content on the new record.
"All you gotta do is get the response," Fif explained to radio personality Jenny Boom Boom. "The response is so well, so good, that I know the record is a hit. So whether they consumed it from actually purchasing it or they got it off the web or wherever they got it from, when they hear it and enjoy it, they end up at the show. How can I focus on album sales now when it's to the point where my record is released four weeks before schedule. The marketing, everything that's planned to sell the actual record, is happening four weeks late, now that the record is out a month early. You know, those things are happening after they had an opportunity to hear it and it's confirmation to the doubters that the record wouldn't be good." (Jenny Boom Boom TV)
Check out a portion of 50 Cent's interview below: