News: Juelz Santana Says Rappers Need To Step Their Promo Game Up, "People Want The First Week Results Of A Million Records" [Video]

Tuesday, Oct 20, 2009 11:45AM

Written by Cyrus Langhorne

Dipset's Juelz Santana recently addressed rappers' who believe that they can create a strong buzz solely based off of the Internet and said emcees have begun to lack confidence in their music.

According to Santana, rappers are trying to become successful off a strong single.

"I've just been paying attention to the game, watching the changes, watching the things that are going on," Santana explained in an interview. "The Internet, I think is a beautiful thing. But like I tell people, life is a negative and a positive in itself and everything has a negative and a positive so just as much as we get to use it for free promotion -- sometimes it comes out negative, ya dig, but you got to take everything as it comes. I definitely feel the believing is not there no more, it definitely turned into a single game. People not really putting the work ethic in. It's like a lot of people want the first week results of a million records but it takes a lot to get that and it's not just dropping one single, you got to beat these people up for a minute, you gotta show 'em who you are. You know, show 'em that energy, they wanna feel you as a person." ("The Round Table Show")

Busta Rhymes recently shared an argument against the effects of today's technology including the Internet.

"If me and a n*gga in the same room, right, we in the hotel, we on the road," Busta explained. "I'm next door to a n*gga and we got the door that connects the rooms, so he ain't gotta go in the hallway to holla at me, knock on the door...Instead of doing that, n*gga textin' me, who in the room with 'em. N*gga textin' me. Nobody in the room with him. The computer has made n*ggas lazy. The computer has made n*ggas interact less. It's dehumanizing people, homie. It's dehumanizing you, that's all I'm saying. Because now when that same n*gga send me a text and I misinterpret what I'm reading because I can't feel what his real intent was, now I respond f*cked up." (Flipmode TV)

Santana also discussed the problems with some aspects of technology including Internet bloggers.

"I think the Internet is a plus and a minus," he said in an interview. "For one, it's the best promotion though in the world, especially when you don't have an album out at the time it's a beautiful way of promotion, you know what I'm saying? And it's free promotion at that. I don't really entertain the bloggers or the comments and stuff like that. Anybody that has time to sit and type at they computer might be gay to me. I mean just typing a comment. You could be typing and talking to somebody, but typing a comment on something that you see is kind of crazy to me." (BET Sound Off)

Others, however, like Cam'ron have seen the positive effects of technology.

"Hip-Hop is great," Cam said in an interview. "A lot of people are saying the Internet is messing up, the Internet is a great tool to market and promote and use for your advantage. And people are still buying records. (Real Talk NY)

Check out Juelz Santana's interview below:

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