News: SOHH EXCLUSIVE: T.I. Associates Mullage On Jay-Z's "D.O.A." Warning, "We Weren't Too Offended"
Thursday, Sep 24, 2009 2:15PM
T.I. associates Mullage recently spoke with SOHH about their hit auto-tune song "Trick'n" and how they felt when Jay-Z released "Death of Auto-tune" earlier this year.
Despite Hov calling for rappers to stop using auto-tune, Mullage's B-Boi said it should be the artist who decides whether or not to "abuse" the voice-changing application.
"Me personally, well, I can speak for both of us when I say we weren't too offended by that record. We feel like Jay touched up on a lot of things that needed to be touched on. We feel a lot of people are out there abusing auto-tune but at the same time you got a lot of people out there that are doing good and making some good music. So at the end of the day, my mind is solely concentrated on making good music and if that calls for a little auto-tune, then you know, add it to the record and see what we can come up with." (SOHH)
Jay-Z recently spoke on "D.O.A." and why the song was his challenge for rappers to step up their emcee skills.
"Absolutely, it shook it up," Jay said about the song's impact. "It shook the town up. 'D.O.A.' for me, the meaning of it was really, it was more of a challenge than a diss record. I guess a lot of people took it as a diss record but for me it was more of a challenge. For me it was more of a challenge, you know, let's go. That's been done, we done that. That sounds good, I like the way those records sound. I'm not saying I hate auto-tune, I hate a hundred thousand people using it 'cause I don't wanna hear the same record over and over again. I'm a fan of music so that was my push to my peers, to the music business in general to a counter cultural movement. Hip-Hop is about if you're doing that, I'm doing this. Everybody doing their own thing and being individuals. I felt we were losing that." (Tim Westwood TV)
Producer No I.D. recently spoke on the song's creation and how Kanye West, Cool & Dre, Don Cannon and Timbaland were each in the studio crafting it.
"Jay is the type of artist that can go so many directions," I.D. explained in an interview. "It was me, Tim, Ye, Cool & Dre, Don Cannon and a deejay. The deejay said Jay needed a record like Soulja Boy got to get the kids. The energy shifted from Kanye, he was like 'Man, enough is enough.' But then I put the headphones on and started finishing the unfinished idea I had. And Kanye was like 'Put this in there, put this in there,' and soon as I played it, all the heads went to the 'Jay-Z pocket,' and Kanye said how the chorus should be, Jay just took it and came back the next day with the whole song...[The sample] was so unique and so emotional that I knew it would cause a reaction no matter what. I wanted to try to get as close to authentic 90's style hip-hop without being limited to the 90's style program of drums." (Zach Wolfe)
Jay previously said Yeezy played a big role on the song's overall success.
"He actually sparked the idea," Jay revealed. "When he heard the beat he said, 'Man, this is just so hard! This has to be against everything -- no auto-tune, none of that type of stuff!' He didn't know what I was going to do or where I was going to take it, but it was actually his fault...After we made the 'D.O.A.' record about a month ago, we were like, 'if it's got to go, it's got to go' [from my album]. In hip-hop, our job is once a trend becomes a gimmick, to get rid of it. We've done that since the beginning of time...Now people are using auto-tune even in Wendy's commercials, and it's like, 'Oh no! That has to go!' It's become part of main culture. It's the same thing like when the old lady in Oregon starts saying, 'bling, bling.' It's like, 'I'm never saying that again.'" (Billboard)
Check out Mullage's "Trick'n" song below: