News: Snoop Dogg Returns To Priority Records, "Starting Fresh W/ EMI Is A Great Feeling"
Tuesday, Sep 8, 2009 5:25PM
Rap veteran Snoop Dogg has been named the new Creative Chairman of EMI Music's Priority Records and will now executive produce all future releases for the label.
Details regarding his new position have were revealed Tuesday (September 8) afternoon.
As Creative Chairman of Priority, the label that established West Coast Rap as an influential musical force, Snoop will re-launch the legacy of Priority and will drive efforts to maximize untapped digital and branding opportunities at the label. He will also serve as Executive Producer for a new series of Priority releases slated to begin hitting the market next year to commemorate the label's 25th anniversary. Priority's genre-defining catalog includes classic recordings by Snoop, as well as from N.W.A, Eazy-E, Master P, Ice Cube, Westside Connection, EPMD and others. (Press Release)
Snoop confirmed his new role on Priority Records via a written statement.
"Starting fresh with EMI is a great feeling," he wrote. "It's a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman...the Boss Dogg...the Dogg Father. The business model we?ve developed will bring the musical heritage of groups like N.W.A. to the forefront. And you definitely got to get ready for my new album Malice N Wonderland in December to kick it all off -- this is going to be the most potent dose of Snoop Dogg yet!" (FMQB News)
EMI Music executive Nick Gatfield expressed his reaction to having Snoop on board.
"The world knows and loves Snoop as a unique and undeniably influential artist," he said. "His innate understanding of the urban music scene and his ability to strike a chord with fans, time and again are why he has built a successful career." (OK Magazine)
Rappers like Twista and Raekwon have decided to release their latest solo projects under EMI.
"I think EMI just recognized that I'm a veteran in the game and they recognize the value in [Only Built For Cuban Linx 2] and at the same time, they believe in me," Rae said in an interview last April. "They believe Rae still got the potential to stand next to these new artists and really do his thing. They recognize that I'm a legend and that I did a lot of sh*t for hip-hop. So at the end of the day they came to the table with a sweet deal that I couldn't deny as well as being real excited about working with me. They was listening to me and hearing me out and respecting that I'm really trying to own my masters right now...They felt like I deserved it though and they made a brother smile." (Hip Hop Game)
No further information has been provided.
A release date for Malice In Wonderland has not yet been announced.
Check out Snoop Dogg's "That's The Homie" song below: