News: Nelly Headed To Store Shelves, Apple Bottoms Fragrance On Deck

Wednesday, Sep 30, 2009 11:25AM

Written by Cyrus Langhorne

Nelly's new Apple Bottoms Fragrance line is reportedly scheduled to land in retail stores next month as an extension of his own clothing line, Apple Bottoms.

Initially announced earlier this year, Nelly has since released a statement on the product's overall appeal to women.

"This fragrance is designed to be the perfect complement to the lifestyle of the Apple Bottoms woman," he said. "It celebrates the diverse beauty and confidence found in the women who love my apparel line." The scent features sandalwood, golden amber, velvet musk and apple blossoms. It's also infused with pink peony and citrus. The prices for Nelly's Apple Bottoms Fragrance are listed below. Apple Bottoms Fragrance 3.4 oz. SRP $58 Apple Bottoms Fragrance 1.7 oz. SRP $48 Body Lotion 6 oz. SRP $22 Body Wash 6 oz. SRP $20 (Hip Hop Wired)

The new line will place him going head-to-head with Konvict labelhead Akon.

Today (May 12) rapper-singer Akon announced the launch of two fragrances come fall. The first--and "younger"--scent is called Konvict, after his 2006 album Konvicted. The second fragrance is dubbed Aliaune, which is Akon's real first name. And in true hustler's spirit, both scents will be released through Akon's new company, Konvict Cosmetics Intl. This news come a week after Nelly announced plans to create a fragrance for his clothing company Apple Bottoms. (Lime Life)

50 Cent recently spoke on the motivation behind his upcoming Power By 50 fragrance and how it will allow fans and users alike to be more like him.

"When a woman smells a fragrance from me, I want it to be a sensual toxicant, ultra sexy and that's why I created Power," Fif said in a video over the summer. "I decided to create a fragrance to be able to offer some of the same energy and ideas that I actually have into a fragrance that embodies everything I actually have in my experience. The actual cap has a lot of details in it. It's actually inspired by some of my favorite watch companies' bezels. Few other companies use these [strategies] on the top of the actual bottles. It was a process, of course I had great help designing it and it was totally me. It was my choices, the things that you see in the actual packaging so I'm excited to have the opportunity to present it to the public. It allows people to come closer to me...It's really about confidence. I don't think you have the ability to show people who you are without having the actual confidence to be yourself in front of them." (Forbez DVD)

Both Jay-Z and Kanye West secured fragrance deals last spring.

Jay-Z, Rihanna and Kanye West all got fragrance deals when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyonce, let's read between the lines on that one. (New York Magazine)

Nelly's Apple Bottoms Fragrance will reportedly land in stores October 2009.

Check out a recent Nelly interview below:

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