News: MTV's VMA Ratings Sky Rocket After Kanye West, Lil Mama Incidents

Tuesday, Sep 15, 2009 10:05AM

Written by Cyrus Langhorne

After a memorable Video Music Awards 2009 ceremony which was off-set by an unexpected Kanye West rant and ended with an unannounced Lil Mama appearance, MTV's ratings for the annual show have sky rocketed across the board.

According to reports, the televised show sparked overall ratings with a significant increase in viewers.

The VMAs did their job across the boards Sunday night, with 27 million viewers on MTV, MTV2 and VH1, up 17 percent from the 23 million who tuned in on MTV and MTV2 last year. The show averaged more than 11 million total viewers, up 21 percent from last year's 9.1 million, the largest audience for the show since 2002. On MTV, the VMAs averaged just under 9 million viewers, the largest since 2004 and up 6 percent from last year's 8.43 million. Online, MTV.com logged 2.7 million unique visitors a 20 percent increase over the 2008 VMA, with 1.7 million unique visitors viewing VMA content, a 24 percent increase over last year, making it the best in MTV.com's history. (Hits Daily Double)

With the unexpected actions which took place over the course of Sunday (September 13) night, speculation has grown as to whether any of it was staged.

West's rude interlude at the popular awards show is, predictably, the talk of the nation. But with all the clicks and searches and hundreds of thousands of video views, you have to wonder: Are we being had? This is the Internet age, after all. Awards shows have always relished spontaneity, but never has an off-the-cuff shocker had such marketable power. It seems entertainment media have finally learned their lesson, four years after the rise of YouTube: You can't beat the viral monster. (Seattle PI)

Yeezy unexpectedly approached the stage during country singer Taylor Swift's acceptance speech and voiced his thoughts on Beyonce.

Moments after Taylor Swift's win for Best Female Video ('You Belong With Me') was announced tonight at MTV's Video Music Awards, a furious Mr. West ran onstage, grabbed a mic, and interrupted her acceptance speech to announce his belief that Beyonce's 'Single Ladies' deserved that award instead. (Entertainment Weekly)

Aside from performances by artists such as Lady Gaga, Lil Mama also stepped onto the stage during Jay-Z and Alicia Key's "Empire State of Mind" set.

Towards the end of Jay-Z's performance of 'Empire State of Mind' with Alicia Keys, rapper and 'America's Best Dance Crew' judge Lil Mama hopped up on stage and for a few seconds was standing on the side dancing. Jay-Z at one point patted her on the leg as a hint to go back to her seat, but Mama didn't get the message. (Pop Eater)

Check out Lil Mama's on-stage appearance below:

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