News: Jay-Z On Rapping After 40, "People Should Make Music As Long As Their Heart Is In It"

Friday, Sep 4, 2009 4:15PM

Written by Cyrus Langhorne

Jay-Z recently spoke about joining the ranks of rappers in their 40's and encouraged all emcees to continue to rock the microphone if their "heart" is still dedicated to the music.

In addition to promising to create more records as his 40th birthday approaches this December, Hov also said the subject matter must grow with his age.

"No matter what I do, any person that gets to this stage of their life is going to do whatever is in their heart," Jay explained in the October 2009 XXL Magazine. "I think people should make music as long as their heart is in it. As long as they're pushing past the deadline four times and they're still making more records. Like, there are thousands of boxers that could have retired before they had that fight, Muhammad Ali for one. But you never stop -- because of one, your passion or greed, your financial situation, there may be a need, you know? The thing that I can do is stretch the subject matter. Whether Kingdom Come was your favorite album or not, '30 Something,' you have to deal with that subject matter [in that song]. If [the target audience is] 15 to 25, that's too narrow. What am I going to listen to at 26 and beyond? That's a quarter of my life. That's such a small slice of the pie. We have to expand the genre. I would love to listen to hip-hop all day. Of course, now there are other things making their way into my CD changer or iPod, because of the lack of material. It doesn't speak to me. Everyone is speaking to the kids, thinking that's the key to success. The sad part of it is that all these [rappers] saying it are 30 years old, at least. Sometimes 35. It's misleading. It's that lack of growth that will keep us in a certain place." (XXL Magazine)

The Roc-A-Fella co-founder announced plans to make a Blueprint 3 follow-up in an interview earlier this week.

"My next album, which I'm working on now -- that's exclusive, no one knows that -- is gonna be the album that really -- it's not gonna be a number one album," Hov revealed. "That's where I'm at right now. I wanna make the most experimental album I ever made. But let's not deal with that now; I want to deal with The Blueprint 3." (MTV)

Jay recently discussed the age factor and why he is unwilling to easily hand over his spot to up-and-coming emcees.

"I hear it all the time -- 'Yo, he should let the young guys, the new generation of guys come in,'" Jay explained in an interview. "But you don't become the front-runner in music because someone lets you. You have to claim your shoes...If you grow up listening to hip-hop, you love hip-hop and that's the end of it. But if you're a 30 year-old rapper still trying to make music like you're 15, then you're making it narrow. At my age, I can't relate to a 15 year-old. I deal with mature and relevant topics for my age group -- it has to all be based on true emotions. The more diversity and the more mature we make hip-hop, the bigger the net you cast...Kanye is really the father to the next generation -- he's from the school of Q-Tip, and now Drake and Kid Cudi are from the school of 'Ye. And, when you look at Kanye, you have to look at Lil Wayne. I think they're like Kobe Bryant and LeBron James." (Reuters)

The Game took shots at Jay due to him being a 39 year-old emcee earlier this summer.

"N*gga's talking like Game ain't got no money, f*ck all that," Game said from his pent house. "I ain't never said I'm trying to be Bill Gates, I ain't trying to be Bill Gates. Never said I had more money than Jay, I don't. But you know, I'm doing good...I ain't never said I have more cheese than 50 [Cent]. He got a lot of money, n*gga can't rap better than me, straight up. Now Jay, that's another subject...You can't be getting old on n*ggas like Hov, gotta stay young...Right here, you can't do sh*t unless you got the Jay-Z breath aroma stick candles. Take one of those Jay-Z candle sticks, wave it in the air like that, in the bath, and you too can be Roc-A-Fella...This sh*t right here is d*mn near old as Jay-Z. This bottle here is 50 years old...Jay-Z breath aroma sticks. You gotta get you one of these. It's the Roc-A-Fella-A** aroma sticks." (TayDoeTV)

Jay-Z's The Blueprint 3 lands in stores Friday, September 11th.

Check out Jay-Z's Rhapsody commercial below:

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