News: Ja Rule Returns W/ "Venni Vetti Vecci 2010" LP, "I Like To Call Myself Majorally Independent" [Video]

Monday, Sep 21, 2009 12:15PM

Written by Cyrus Langhorne

Ja Rule has announced plans to make his rap comeback with the upcoming release of Venni Vetti Vecci 2010 and stressed that he only needs a record label for distribution.

Naming his new album after his 1999 debut, Rule said his return was based on the love of music, not profits.

"I'm trying to take it up a notch, something a little more different," Rule said about Venni Vetti Vecci 2010. "Maybe I can have some of these spaces in time where -- this album, I really wanna make this album for the people, for the public so they can enjoy. This album's not about, we ain't getting money off rap records like we used to. So when I'm doing it now, it ain't for the money. It's for the love because it ain't out there like that. You can ask any rap artist out there that's doing it, the record business is not what it used to be so when you see artists like myself -- I do it for the love...I got a couple of companies that want the job [laughs] which is not a tough job, because it's only distribution and marketing, promoting. We finalizing the deal now and it should all be done within the next couple of weeks. It's funny because I like to call myself majorally independent, however you wanna put it. Because whether I go with a major or go independent, I'm only asking for distribution. I don't want people to do much more than that part because right now is the time to hold on to your sh*t...It's time for the artists to take control of their own sh*t, own their own music, own their own masters so you have control of your ring tones, you have control of all your viral stuff on the Internet." (Rhyme & Reason)

Rule previously spoke on the status of his comeback album and what role the fans would have on the project's title.

"New album coming soon," Rule promised in an interview. "I think I'ma do something for the people where y'all help me with the title of my next album because I was gonna name my sh*t The Mirror but...the album got leaked...I think I'ma do a contest or something where I get the people to give me their feedback on what the album should be called...Keep talking, the album's coming. All y'all hater n*ggas, I love y'all. Keep running your mouths. Y'all n*ggas are helping my cause, keep up the good work." (Forbez DVD)

The former Murder Inc. frontman recently hit up SOHH to talk about why he released The Mirror as a free dowload earlier this summer.

"The album was leaked already so I'm really just putting it out there for the people who didn't really get a chance to hear it," Ja explained. "There's some extra records on there that I put on there that I didn't necessarily record for The Mirror and there are a couple of records that were recorded for The Mirror but didn't leak. A lot of people didn't hear a lot of the records, so if you're not a die-hard Ja Rule fan, then you probably didn't hear a lot of the records or not at all...You gotta understand, The Mirror was made almost three years ago now so there's a couple of jabs on The Mirror, I ain't gonna front [laughs]...Newz is on The Mirror. He did a record on there called '300' with me." (SOHH)

Rappers like Cassidy have spoken on the advantages of not being signed to a major label and going the independent route.

"I love hip-hop," the rapper explained. "I just always wanted to prove that I was better than another rapper. I remember I got on this radio competition in Philly called The Cipher hosted by this deejay named Zulu. I [won] for months at a time. I became a personality, but nobody knew what I looked like. So I started battling dudes face-to-face...The focus and direction of artists [has changed.] It's bigger than it's ever been...People [are] making business music as opposed to making good music...Yeah, I don't want a deal right now. I'd rather have my freedom without people over me telling me what to do. If you was ever in the industry, you'd know what I mean." (Rolling Out)

A confirmed release date for the album has not yet been announced.

Check out Ja Rule's interview below:

Ja Rule Interview - Rhyme & Reason Magazine from Rhyme & Reason Mag on Vimeo.

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