News: Eve, DMX, Swizz Beatz & D-Block's "Who's Real" Remix Vid Lands Online [Video]
Friday, Sep 18, 2009 2:50PM
The highly-anticipated "Who's Real (Remix)" video with Jadakiss, Eve, Swizz Beatz, DMX and the entire Ruff Ryders camp landed online today (September 18).
Kiss' latest Last Kiss remix features his entire camp once again together and rapping from local spots throughout residential and commercial locations.
Opening up with Swizz Beatz with a R-laced helmet, the viral video goes through a series of quick flashes showing the Ruff Ryders family once again reunited in various locations. Just as the team came about and took over the rap game in the late 1990's, their iconic logos, motorcycles and unity are all on board in the video. X is seen rapping in a nightclub, sports vehicles are shown, Eve is with her female squad. Jada leads the song rapping at a Shell gas station surrounded by large entourages. Eve follows with long blond hair rapping from a bedroom and then on a sofa. In addition to Styles P and Sheek Louch, the video puts its main emphasis on the group's harmony by showing their love for the streets. ("Who's Real (Remix)")
A teaser for the music video dropped in mid-August with Swizz Beatz builidng its anticipation.
"Check it out, it's your boy Swizzy," he says in the clip. "Doing it real major, Ruff Ryders is the family, the movement. I need y'all to check out this quick snippet of the "Who's Real" remix video with the whole team in it, exclusive, DrJays.com. Holla at me." (YouTube)
The video was reportedly filmed in two separate spots.
Originally a Jadakiss solo hit (produced by Swizz Beatz) from his most recent album The Last Kiss, the song's remix and accompanying video reunite the entire Ruff Ryders crew, Jadakiss, Swizz, DMX, Styles P, Sheek Louch, Drag-On, Eve and Murda Mook. The video's concept, overseen by Ruff Ryders co-founder and CEO Joaquin "Waah" Dean, pays homage to the collective street spirit the Ruff Ryders pioneered in the late 1990s. The video was shot in different locations, with DMX and Swizz on set in Arizona due to X's current travel restrictions, and the rest of the crew filmed in New York City. (Dr Jay's)
Swizzy recently spoke on re-sparking the Ruff Ryders movement and working alongside X and Eve.
"I'm about to drop this joint that was supposed to be DMX and Jadakiss, but it's gonna be DMX and Eve," Swizz said in an interview. "I want people to hear Eve in that hard element again. X is on his A-game. They're in trouble. Just the lineup of music I have already done, ignorant! X is gonna come back so crazy. They are both on the way...I paused up on my album sh*t...I'm on a different level of expressing myself. I'd rather express musically than lyrically. But any minute, I can go in the studio and jump on some sh*t I made for somebody else and not wanna give it to them." (MTV)
Check out the new music video below: