News: Diddy On Bad Boy's Success, "We Still Know How To Make Hits"

Tuesday, Sep 15, 2009 10:45AM

Written by Cyrus Langhorne

Diddy recently spoke on the factors behind keeping his Bad Boy Records successful after nearly two decades and why artists like he and Jay-Z remain relevant as they approach their 40th birthdays.

Diddy also pointed out what it takes for an artist to remain popular within an evolving music industry.

"With me and Jay, you gonna have to get down or lay down anyway," Diddy said in an interview. "There's other rules to this game that you gonna have to abide by. At the end of the day, we understand. We understand the importance of telling the truth. If you're just getting into the game, you're probably telling a lie anyway because you're telling somebody else's game. If we still here, we're still here because we're telling the truth. Number two, we have relationships, and number three, we still know how to make hit records. That's what this thing is about. You could be five years old, 70 years old -- you make a hit record, it's gonna stand the test of time. It's something the game has to get used to." (MTV)

Speaking at the Core DJ's conference in Atlanta last April, Diddy stressed Bad Boy's relevance.

"Bad Boy is important," he explained in a video. "We have not sold out and all this stuff, we trying to do these types of records over here and those, we make Bad Boy records. And that's preserving your brand, and the thing that's bigger than Bad Boy is we are the last label standing. No disrespect to the other labels, but there is no Roc-A-Fella. There is no Ruff Ryders, there is no Death Row. So if this label doesn't make it, this is the last of the labels and that means nobody else can come out with a label. Then it just turns into production deals." (YouTube)

Fabolous co-signed Jay-Z's lyrical talent and overall rhyming skills earlier this month as he heads into his 40th birthday this December.

"What's crazy is, I saw the H-O-V lane line 4 yrs but couldn't use it cuz my name aint Hov..," Fab wrote Sunday (September 6) morning. "Lol'H-O-V, got my own lane already' finally...Jay, at 40 is still @ da top of the game lyrically. Not many rappers r able 2 say that, ever. Support real hip hop, Blueprint 3 & Loso's Way..." (Fabolous' Twitter)

Diddy's company has helped oversee the careers of many urban superstars.

The biggest hip-hop impresario of the mid-'90s, Sean Combs -- known as Puff Daddy both here and in the world of rap until his professional name change to P. Diddy, then just Diddy -- created a multi-million-dollar industry around Bad Boy Entertainment, with recordings by the Notorious B.I.G., Craig Mack, Faith Evans, 112 and Total all produced and masterminded by Combs himself. (All Music)

Check out Diddy's speech on Bad Boy Entertainment below:

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