News: 50 Cent Teams W/ NBA All-Star Steve Nash For Vitaminwater Ad [Video]

Thursday, Sep 17, 2009 10:33PM

Written by Cyrus Langhorne

50 Cent has reminded fans of his multiple business ventures with the release of a new Vitaminwater commercial where he teams with NBA All-Star Steve Nash to promote his own flavor.

Appearing as a spoofed infomercial, Fif plays the role of a successful entrepreneur in an attempt to promote the company's latest contest.

"Hi, I'm Curtis Jackson," Fif says in the video. "I used to have to grind to get my vitamins 'til I made my own flavored Vitaminwater. Now I'm stanky rich. I smell like a vault. And I'm so paid, man. I made this dude that nobody knew from nowhere famous. Real Slumdog Millionaire sh*t and now he act like he don't even know me, man." (YouTube)

50's "Pimpin' Curly" character made a brief online return last June as the rapper's fictional personality was seen in a video trying to get an endorsement deal with Vitaminwater.

"Man I waste two hours of my life, maaan," Pimpin Curly said in the video. "Two hours listening to [Barack] Obama, man. How you gonna make a Stimulus Package and not mention Pimpin' man? VitaminWater, they need me as a spokesperson man. The girls be with me man, they need a refreshing drink in the back, I give 'em a refreshing drink so they can work, man. Yeah best of the best man. My best customers. Yeah! You forgot to mention Pimpin' man, we here. We here, man. I'm always on the night shift man. Always on the night shift." (This Is 50)

The company was sued for allegedly misleading customers about its nutritional information last January.

The Center for Science in the Public Interest (CSPI) filed a class action lawsuit against Coca-Cola, claiming they mislead consumers using "buzzwords" in their marketing campaign, such as "defense," "rescue," "energy," and "endurance." CSPI leader Steven Gardner feels, "It is really shocking that a company like Coca-Cola feels the need to market a soft drink as a vitamin pill to hid the fact it is really sugar water." (Emax Health)

Health analysts and Coca-Cola later responded to the allegations.

Registered dietician Mary Lee Chin says it's fair to call the product Vitamin Water, but the marketing claims really can't be backed up. Coke calls the lawsuit a publicity stunt. It says consumers can see what the drink is made of on the nutrition facts panel of every bottle. (CBS News)

Check out 50 Cent & Steve Nash's Vitaminwater commercial below:

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