News: Swizz Beatz Calls Out Fake Emcees, "You Don't Really Know Who's Real" [Video]
Saturday, Aug 15, 2009 2:00PM
Swizz Beatz recently spoke on the Ruff Ryders re-formation and why their music will continue to outshine others due to its realness.
Briefly speaking on the "Who's Real" Ruff Ryder remix, Swizzy also talked about the impact his collective group has had on the industry.
"I think hip-hop is missing something that's real," Swizz said in an interview. "So we did 'Who's Real.' When we first dropped 'Ruff Ryders Anthem,' everybody felt like it was real. From that time to now, you don't really know who's real because everything is so watered down. The dog [DMX] is back. A lot of people are intimidated for him to make his appearance because you gotta understand that DMX is doing his thing. A lot of other artists are under pressure, a lot of labels are under pressure because it was something that they didn't even know how to contain. They didn't even know how to control DMX, the Ruff Ryders movement. Being with a movement for so many years, it's like being in the house with your parents. As a kid it's cool and your respect it but you wanna go out and explore your options." (YouTube)
The "Who's Real" remix video teaser landed online last week.
Originally a Jadakiss solo hit (produced by Swizz Beatz) from his most recent album The Last Kiss, the song's remix and accompanying video reunite the entire Ruff Ryders crew, Jadakiss, Swizz, DMX, Styles P, Sheek Louch, Drag-On, Eve and Murda Mook. The video's concept, overseen by Ruff Ryders co-founder and CEO Joaquin "Waah" Dean, pays homage to the collective street spirit the Ruff Ryders pioneered in the late 1990s. The video was shot in different locations, with DMX and Swizz on set in Arizona due to X's current travel restrictions, and the rest of the crew filmed in New York City. (Dr Jay's)
Swizzy recently spoke on re-sparking Ruff Ryders and working alongside X and Eve.
"I'm about to drop this joint that was supposed to be DMX and Jadakiss, but it's gonna be DMX and Eve," Swizz said in an interview. "I want people to hear Eve in that hard element again. X is on his A-game. They're in trouble. Just the lineup of music I have already done, ignorant! X is gonna come back so crazy. They are both on the way...I paused up on my album sh*t...I'm on a different level of expressing myself. I'd rather express musically than lyrically. But any minute, I can go in the studio and jump on some sh*t I made for somebody else and not wanna give it to them." (MTV)
Jada has co-signed the movement as seen on a recent "106 & Park" episode.
"We got the Ruff Ryder, D-Block remix out," Kiss explained as he and Swizz Beatz pulled out trademark Ruff Ryder bandannas in an interview last May. "We got [DMX] on there. X on there, Eve, Drag On, Styles P, Sheek Louch, we bringing it back. We bringing it back to that element baby! ... And yeah, yeah, the Big Bosses tour, me and my big homie Cam'ron coming to a venue near you real soon...Catalog is crazy right now. We got Lox album coming, Ruff Ryder compilation, new Sheek album, new Swizz album, new Kiss album. We gettin' it poppin' baby! ("106 & Park")
Check out Swizz Beatz' interview below: