News: Ruff Ryder's Reunion On Track, "Who's Real" Teaser Lands Online [Video]
Thursday, Aug 13, 2009 4:00PM
The Ruff Ryders reunion has begun to take further shape as the new "Who's Real" remix video teaser featuring Swizz Beatz, DMX, Eve, Jadakiss and others, leaks online.
The brief teaser clip begins with Swizz Beatz speaking on the upcoming full length video.
"Check it out, it's your boy Swizzy," he says in the clip. "Doing it real major, Ruff Ryders is the family, the movement. I need y'all to check out this quick snippet of the "Who's Real" remix video with the whole team in it, exclusive, DrJays.com. Holla at me." (YouTube)
The video was reportedly filmed in two separate spots.
Originally a Jadakiss solo hit (produced by Swizz Beatz) from his most recent album The Last Kiss, the song's remix and accompanying video reunite the entire Ruff Ryders crew, Jadakiss, Swizz, DMX, Styles P, Sheek Louch, Drag-On, Eve and Murda Mook. The video's concept, overseen by Ruff Ryders co-founder and CEO Joaquin "Waah" Dean, pays homage to the collective street spirit the Ruff Ryders pioneered in the late 1990s. The video was shot in different locations, with DMX and Swizz on set in Arizona due to X's current travel restrictions, and the rest of the crew filmed in New York City. (Dr Jay's)
Swizzy recently spoke on re-sparking the Ruff Ryders movement and working alongside X and Eve.
"I'm about to drop this joint that was supposed to be DMX and Jadakiss, but it's gonna be DMX and Eve," Swizz said in an interview. "I want people to hear Eve in that hard element again. X is on his A-game. They're in trouble. Just the lineup of music I have already done, ignorant! X is gonna come back so crazy. They are both on the way...I paused up on my album sh*t...I'm on a different level of expressing myself. I'd rather express musically than lyrically. But any minute, I can go in the studio and jump on some sh*t I made for somebody else and not wanna give it to them." (MTV)
Jada also confirmed the movement would be in full effect for 2009.
"We got the Ruff Ryder, D-Block remix out," Kiss explained as he and Swizz Beatz pulled out trademark Ruff Ryder bandannas in an interview last May. "We got [DMX] on there. X on there, Eve, Drag On, Styles P, Sheek Louch, we bringing it back. We bringing it back to that element baby! ... And yeah, yeah, the Big Bosses tour, me and my big homie Cam'ron coming to a venue near you real soon...Catalog is crazy right now. We got Lox album coming, Ruff Ryder compilation, new Sheek album, new Swizz album, new Kiss album. We gettin' it poppin' baby! ("106 & Park")
A Ruff Ryders compilation album is reportedly set to drop in 2010.
Check out the "Who's Real" remix teaser below: