News: Ludacris Signs W/ Creative Artists Agency, Joins Will Smith & LeBron James

Monday, Aug 10, 2009 1:20PM

Written by Cyrus Langhorne

Grammy-winning rapper Chris "Ludacris" Bridges has reportedly signed with Creative Artists Agency (CAA) for representation in acting, music and endorsements.

The company will help oversee and guide Luda in his various business ventures.

He's in negotiations with MTV, Starz and BET to develop and produce scripted and reality TV series that include the docu-reality series "Inside DTP." The rapper signed for coverage in all areas, including music, acting, endorsements and philanthropy. He has consolidated his representation at CAA, which will also rep him for endorsements. He is thriving in that department as well, with deals in place with AT&T, Puma, Pontiac, Pepsi. He is launching a TAG fragrance with Procter & Gamble, and he developed Conjure, a cognac that Bridges developed with Birkedal Hartmann. (Variety)

CAA represents a variety of Hollywood entertainers.

Known as a prominent entertainment and sports agency headquartered in Los Angeles, CAA represents A-list and emerging stars in movies, television, music, and sports. Clients include Steven Spielberg, Brad Pitt, George Clooney, Oprah Winfrey, Charice, LeBron James, Peyton Manning, Sidney Crosby, Will Ferrell, Will Smith, Sarah Michelle Gellar, Gary Vaynerchuk. (Creative Artists Agency)

Luda recently spoke on his upcoming Gamer film release and his method of choosing films.

"It is about controlling peoples' minds and playing them in a video game," Ludacris said about Gamer. "I look at projects regardless of them being independent or big budget. I like being in involved in what I feel are life changing projects." (Reuters)

Luda's acting acclaim was sparked after starring in 2005's Oscar-winning film, Crash.

In a stunning twist, the motion picture academy turned its back on Brokeback Mountain and its unflinching gay love story, awarding the Oscar for best picture to Crash, a moody kaleidoscope of racial confrontation in Los Angeles in which every character is at once sympathetic and repulsive. Crash also won the Oscars for best original screenplay, for its writers, Paul Haggis and Bobby Moresco, and for the film's editor, Hughes Winborne. (New York Times)

Check out a recent Ludacris interview below:

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