News: Jay-Z's "Run This Town" Music Vid Debuts Online Early [Video]
Thursday, Aug 20, 2009 10:50AM
Jay-Z's highly-anticipated "Run This Town" music video, which features Kanye West and Rihanna, has officially landed online nearly 24 hours earlier than its projected release time this evening.
The full-length video features all three artists sharing camera time as they lead a disguised following of men and women.
Starting out as a march led by Jay-Z, Kanye West and Rihanna, the video gives off a militant feel. Although a time period is not revealed, the concept centers on a rebellion of individuals dressed in all black and forming a pack. Aside from explosions and fire, the video is also packed with images which suggest an underground location, disguised soldiers (with black bandannas), torn-down vehicles and all-out destruction which adds on to the overall dark but rebellious tone. ("Run This Town")
Jay's video was scheduled to premiere this evening by MTV.
MTV will be the exclusive on-air and online outlet for the global multi-platform premiere of the new Jay-Z music video 'Run This Town' with Rihanna and Kanye West. The video will debut on Thursday, August 20th at 8pm EST (international premiere times to be announced locally) across all MTV properties including MTV, MTV2, MTVu, MTV Tr3s, MTV Hits, MTV Jams in the U.S. as well as on MTV's international network of channels. 'Run This Town' is the second video from the multi-award-winning rapper's highly-anticipated album The Blueprint 3, which releases on September 11th, 2009. (Press Release)
MTV Networks International Senior Vice President Bruce Gillmer also explained the significance of what would have been the global premiere.
"MTV's ability to deliver fresh music content simultaneously across our global network of properties gives music fans exclusive access to their favorite recording artists while providing these artists unprecedented exposure," Gillmer said in a statement. "Jay-Z is an absolute powerhouse in the music industry, and MTV is thrilled to offer the world a first look at his video 'Run This Town,' a stellar collaboration between three of the biggest acts in music today." (PR Newswire)
Prior to the early leak, Hov revealed details surrounding the record's concept in a teaser video released on Monday (August 17).
"The song is pretty much about evolution and the progress," Hov said in a teaser video. "You know, you start out as a new artist, you make your way into the game and you climb that mountain and you get to the top and put your flag down. And that's pretty much us putting our flag down. 'This is Roc Nation, pledge your allegiance,' put your flag at the top of the mountain and say we run this town." (YouTube)
Check out Jay-Z's "Run This Town" music video below: