News: Jay-Z Unveils "The Blueprint 3" Album Cover
Monday, Aug 3, 2009 5:03PM
Jay-Z has created more attention to his upcoming The Blueprint 3 by releasing the project's official cover art.
It's one of the rapper's more inventive covers, eschewing an image of himself for a piece of conceptual art that features a bunch of instruments (including keyboards, saxophones and French horns) with an overlay of three red bars. Those bars appear again in the top corner of the cover, suggesting that it is going to be some sort of logo for the album. (MTV)
In addition to the highly-anticipated album release, Def Jam Records will reportedly drop his The Blueprint and The Blueprint 2 LPs on the same day.
After 12 years on the label, Jay bought out his contract and decided to distribute BP3 through Atlantic Records. In an apparent effort to capitalize on the rapper's buzz and push his overall catalog scans with the label, Def Jam has decided to package Jay's Blueprint and Blueprint 2 in one unit called The Blueprint Collection. According to reports, the collection will be offered for sale at a discounted price and will include a collector's item poster. Def Jam has plans to keep their hand in Jay-Z's Blueprint pocket by repackaging the first two albums in the series for release on the same day as his Blueprint 3. (Yo Raps!)
Jigga recently cleared up rumors revolving around his The Blueprint 3 distribution deal.
"Sony is Roc Nation," Jay said in an interview. "That's where Roc Nation's going through. [With Atlantic,] that's pretty much just for this specific album. Roc Nation -- we're experts in marketing and making records. But we do distribution deals. On this one, we're working directly with Atlantic staff, which is Julie [Greenwald], Lyor [Cohen], Kevin [Liles] and [Mike] Kyser. For the rest of the Roc Nation artists, we did a distribution deal with Sony...You have to figure, this is like four years ago [when I approached Def Jam with the same deal idea] and to them it was just like, 'Are you crazy? No! Make a song!' To me it was like, I've sold companies for huge amounts of money. I'm an entrepreneur -- that's what I've been all my life. I can't just sit here and make records and not do anything else. Why wouldn't you want to do this with me? I felt under-utilized." (Billboard)
Despite being over a month away from landing in stores, Jay promised his new album was ready to be released.
"Yeah, pretty much [it's done]," Jay revealed in an interview with DJ Drama earlier this month. "You know I still tweak it. I made 'PSA' was the last record I made on The Black Album and 'Give It To Me' was the last record I made on Dynasty. So, I'm always open to recording new records. It's pretty much done, it could go out the door right now. September 11th, the first date, it's the anniversary of the original one, of course it's a tragedy as well so we're going to be doing a lot of great things with charities and everything." (Hot 107.9)
The Blueprint 3 lands in retail stores Friday, September 11th.
Check out Jay-Z's official "Run This Town" single from the album below: