News: Diddy Reveals Red Cafe's Bad Boy Partnership, "It's No Secret To The Deal"

Monday, Aug 3, 2009 4:15PM

Written by Cyrus Langhorne

Diddy recently spoke on the signing of fellow New York emcee Red Cafe and spilled the business dealings behind his joint partnership with Akon.

While known for having publicized contractual issues in the past with other Bad Boy artists including The Lox, Puff said their deal was a great fit for Red.

"He's a well-respected lyricist and emcee in the whole New York hip-hop scene," Diddy said in an interview. "But he's not the average New York rapper. He has something special. That's why we signed him...We thought it would be a great idea to collaborate, to put our forces together, to ensure the success of Red's career...He's been hustling on the scene for, like, seven years now. Maybe longer than that. He's just now coming into his own. It's a 50/50 split. It's no secret to the deal. That's the best way to do partnerships with your friends and family. Hopefully, we can join our forces together and take Red to the place he needs to be taken to." (MTV)

Diddy previously spoke with radio personality Jenny Boom Boom about the significance of adding Red to his label.

"As far as my track record, I've only worked with the best in the game," Diddy explained. "Whether it's from Biggie to Jadakiss to The Lox to Jay-Z, KRS-One, LL [Cool J], that's who I'm used to working with. And so at Bad Boy, we haven't really signed a lot of hip-hop acts. And this year, when that ball dropped, I was like focused and said I really need to find somebody that speaks the same language as Bad Boy and I can throw all this muscle behind...I've known him for a while and seen him mature and evolve and grow, he just has the Bad Boy attitude. He hasn't stopped...I called Akon up, who he still has a deal with, and I tried to get some stuff together...East coast hip-hop hasn't been up to par. What I'm saying is when it's done right, it's nothing like Red Cafe, it's nothing like Biggie, it's nothing like Nas, it's nothing like KRS-One and Rakim, it's nothing like that." (Jenny Boom Boom)

Rumors began to spread online in late April with reports of Cafe quietly joining Bad Boy.

Damn. I just asked what other label Red Cafe could sign to, after being signed to so many other labels. Well that answer came the other day when it quickly began to circulate amongst the online community that Red Cafe got signed to Bad Boy. I would say a prayer for Red Cafe, but it seems--according to what Diddy says--that he's been letting people out of their contracts if things don't work out. Wow. Coming from someone who traps artists and engulfs a large percentage of everything they (manage to) do---with his permission? Guess things are finally changing. (SOHH NYC)

Diddy announced plans to bring back Bad Boy's iconic rap music earlier this year.

"Bad Boy, you know, we making a comeback," Diddy promised in a video. "We have been gone, we making a comeback with this Gorilla Zoe. We got this Yung Joc record, I got this new Cassie, 'It Must Be Love,' we got Day26, we got myself. We got Janelle Monae...Bad Boy rap is gonna make a comeback this year. We gonna make a comeback this year...Also, can't forget about E. Ness...We got a whole great stable of artists." (World Star Hip Hop)

Check out Red Cafe as he answers the question of ghost-writing for Diddy:

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